SEO vs. User Experience — Finding the Balance in Content Creation
Creating content is one of the most crucial pillars of digital marketing. However, there’s a lasting challenge that comes with…
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How to Audit Your Website for SEO in 5 Simple Steps
Most websites fail to maximize their search engine potential—don’t let yours be one of them. Whether you’re running a B2B…
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How to Build a LinkedIn Strategy That Drives Leads
LinkedIn isn’t just another social media platform; it’s the go-to hub for professionals and businesses, especially in the B2B space,…
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Move Forward Grant
Apply for the $15,000 MOVE FORWARD Digital Marketing Grant You can apply for the 2024-25 MOVE FORWARD GRANT by filling…
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Effective B2B Marketing Strategies for Maximum Impact
In B2B marketing, understanding how to reach and resonate with your target audience is crucial for success. Yet, many businesses…
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The Cultural and Economic Impact of the South Star Music Festival on Huntsville
When the announcement came in October 2023 that a major music festival would be coming to Huntsville, it was met…
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Elevate Your Brand: Building Authority Through Strategic Content Marketing
Content marketing has become a cornerstone for driving brand success. It’s no longer just about selling a product or service—it’s…
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Local Elections: The Foundation of Community Success
I think for many, the inner workings (and importance) of local politics is a mystery. Any of us may know…
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Seven Habits of Terrible Marketing Agencies
In the competitive world of B2B and professional services, choosing the right marketing agency can make or break your business.…
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Unlocking the Power of Thought Leadership: A Guide to Measuring Impact
Establishing authority and credibility in professional services and B2B industries is invaluable to a company’s overall marketing and business goals.…
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Huntsville City Schools Capital Plan Set to Transform Education Landscape
Huntsville City Schools Capital Plan Set to Transform Education Landscape “The pace at which Huntsville is moving forward right now…
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What the Google API Leak Tells Us About Search Engine Optimization
Breaking news, a global corporation lied. If you ask me, that summary is less “breaking news” than it is a…
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Safeguarding Your Digital Marketing: Cybersecurity Measures for Your Business
The threat of cyberattacks is ever-present in all sectors of life, and businesses in the professional service and B2B sectors…
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How SEO Impacts Your Crisis Management Strategies
As we all know, not all press is good press. How you manage your brand through a crisis is more…
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State of Downtown Huntsville
Downtown Huntsville has blossomed into a vibrant district brimming with commerce, entertainment, and recreational activities. Over the past year, Downtown…
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Building a Data-Driven Thought Leadership Plan
To stand out as a thought leader, you must make a significant impact, not just be another voice in the…
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The Role of Video Content in SEO
With video content surging to the forefront of digital marketing strategies in an era dominated by screens and visuals, it…
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Data-Driven Decision Making: A Businesses’ Guide to Marketing Analytics
Digital marketing has undergone a profound transformation, largely propelled by the influx of big data. This ever-growing volume of data…
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Why Marketing is Your HR Team’s Best Ally in Talent Management
In the high-stakes game of chess that is today’s business world, every move counts. The pieces on your board? They’re…
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How Long Does it Take to See SEO Results?
Achieving success with search engine optimization (SEO) is the ultimate goal of most businesses with an online presence. While most…
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How to Do SEO Right: A Step-by-Step Business Integration Guide
Being well-positioned online is no longer optional in today’s digital world. Search Engine Optimization (SEO) stands as a cornerstone for…
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The Power of Pairing OTT Ads & Online Digital Marketing
In the rapidly changing world of digital marketing, staying ahead of the curve is crucial. Two effective tools for businesses…
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Mastering Video Content for Social Media
The Power of Video in Content Marketing Imagine scrolling through your social media feed. What catches your eye the most?…
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Driving Success: How SEO Elevates Your Local Business Visibility
In today’s digital space, search engine optimization (SEO) has become vital to any successful marketing strategy. However, many small business…
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Downtown Huntsville, Inc. IDA Recap
The Downtown Huntsville, Inc. team recently traveled to Chicago for the International Downtown Association Annual Conference. The IDA Annual Conference…
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Marketing as a Tool to Overcome Market Uncertainties
In today’s fast-paced business world, the market can change in a flash. (Hello, February 2020!?) Economic ups and downs, new…
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Ways to Improve your B2B Website for Lead Generation
To ensure a positive user experience, it is crucial for websites to cater to their visitors. Here’s why: Research shows…
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How to Choose a Digital Marketing Agency
So you think you need a digital marketing agency? Why? Does your brand need more recognition? Does your website only…
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Top HR Trends That Could Impact You and Your Business
Human Resources (HR) is an ever-evolving field. Every year there are technological advances, economic factors, and other forces that affect…
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Thought Leadership & SEO
Thanks to the internet, 24 hour news cycles and social media, everyone thinks they are experts. Now more than ever…
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Most Common Social Media Mistakes Professional Service Businesses Make & How You Can Avoid Them
Over the past 12 years serving professional service clients, I’ve seen social media undergo rapid and significant changes. Businesses have…
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The Impact of Tourism on the Alabama Business Community
Since 2019 Madison County, Alabama, has been inching forward to stake its claim as the second most popular tourist destination…
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How Sustainability Can Solve Your Talent Crisis
TLDR Summary (Too Long, Didn’t Read): Sustainability should matter to you because it matters to your current team and potential…
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Your Office Manager Should Not Be Doing Your Marketing and Vice Versa
Running a successful business involves delegating responsibilities to the right person. Each department has a unique function that requires specialized…
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What Does it Mean to Have a Well-Designed Website?
One of the most important elements of an effective marketing strategy is having a well-designed website. But what does this…
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Why Should I Care About Search Engine Optimization?
Are you a business owner who has been in a meeting with a marketing agency or website designer and heard…
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The Impact of Women on Huntsville’s History
What comes to my mind when I think of Women’s History Month, specifically in the Huntsville area, is a rocket…
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Cut the Fluff from Your Marketing Strategy
Are you tired of the same old marketing strategies that aren’t bringing your company any measurable results? Are your campaigns…
Read more »Holiday Digital Marketing for B2B and Professional Service Brands
It’s the most wonderful time of the year, right? Well, maybe not if you are a small business trying to…
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In With the New
When I started Move Digital Group ten years ago, I knew we had something special. It was the onset of…
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Seven Ways To Increase Brand Awareness Using Social Media
One of the most accessible ways to build brand awareness is using social media. When used properly, social media allows…
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Move Digital Launches Two Redesigned Websites
Between the end of 2020 and the beginning of 2021, we worked hard to launched redesigned websites for two new…
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How Traditional Marketing is Failing Your Professional Service Brand
The days of billboards, commercials, and newspaper advertisements seem to be fading into obscurity these days for professional services firms…
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Steps to Build a Recognizable Professional Service Brand
When building a recognizable brand, a professional service business must be able to define itself, its customers, its goals, its…
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What the iOS 14 Update Means For You
Apple’s iOS 14.5 update is turning the digital advertising industry on its head. The new privacy options included in the…
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Move Digital Group Attends Ad World Conference 2021
This week the Move Digital team is joining one of the largest online events for digital marketers: Ad World Conference…
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Why Your Professional Service Firm’s Website Needs an Update
The digital marketing world agrees that a professional services firm’s website needs an update every three years. Keeping that schedule…
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The Top Social Media Marketing Tools: 2021 Edition
Social media marketing tools are essential for anyone in the digital marketing space. After all, a recent study by the Institute…
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The Biggest Mistakes You Can Make When Working with a Marketer
Analyzing the mistakes people make working with a marketer led to the discovery of a common thread. It turns out,…
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How to Know if Your Social Media Marketing is Working
Have you ever created and shared great social media content only to realize you don’t know how to prove its…
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2021 Digital Marketing Trend Predictions
Just as looking back on the past year’s digital marketing trends is essential for reflection and growth, looking forward is…
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Digital Marketing Trends of 2020
As 2020 comes to a close, the Move Digital team took some time to reflect on the digital marketing trends…
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Digital Marketing Terms Every Marketer Should Know
Keeping up with digital marketing terms and acronyms can seem like learning a foreign language to even the most seasoned…
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Your Company Might Need a New Website
Business owners take pride in their storefront. They order nice signage, hire landscapers, and make sure their windows are clean.…
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Social Media Blogs You Should Be Reading
In Greek mythology, there is a serpent-like monster called “Hydra” that is said to have nine heads. According to legend,…
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Holiday Marketing Tips for a COVID-19 Christmas
The holidays are centered around quality time, cherished traditions, special meals, and gratitude. While this holiday season will undoubtedly be…
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What Should be Included in Your Marketing Budget?
Budgets are equal parts necessary and disliked in both personal and professional settings. A necessary evil if you will. When…
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What is the Difference Between SEO and SEM and Why Should You Care
There are plenty of acronyms in the digital marketing world these days. Sometimes it can feel like you’re reading through…
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Ways to Provide Great Customer Service Using Social Media
If you own a brick and mortar store or office, and a customer walks through the door, that means a…
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Move Digital Group Launches New Client Websites
Within the past month, Move Digital Group has launched two new websites for clients Keel Point and Ashlee Grove &…
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Why Digital Marketing is Essential For Your Business
Essential is a word we’ve all heard quite a lot lately. Determining what is essential to keep our business running,…
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The Biggest Lie in Social Media (Answer – That it’s Free)
There is a big social media lie out there. You’ve heard it. We’ve all heard it. It’s that social media…
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3 Reasons Why You Shouldn’t Neglect Local Marketing
You are taking your business global. The world is your customer. As a business owner or manager, you should have…
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Laurie Heard on Inspire to Engage Podcast
Move Digital Group President, Laurie Heard, was recently a guest on the Inspire to Engage Podcast. On episode 12 Laurie…
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Free Marketing Help for COVID-19
Who: Huntsville small business owners affected by Coronavirus What: Free 45-minute marketing consults from Move Digital Group’s digital marketing experts…
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3 Tips for Teleworking When You’re Not Used to It
Many of you have found yourselves suddenly teleworking. While working from home may have been a luxury that happened from…
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Move Digital Group 2019 Year in Review
Move Digital Group had an amazing year. Here are a few of the things we accomplished with our 23 clients…
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Katelyn Henderson Joins Move Digital Group
Move Digital Group is pleased to announce the addition of Katelyn Henderson to our team. Katelyn is joining Move Digital…
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Larkin Grant to Present at The Big Marketing & PR Event
Larkin Grant was chosen to present a breakout panel presentation at The Big Marketing & PR Event on October 29,…
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The Everything Guide to a Social Media Audit
Audit is not a scary word. Getting an audit is not a bad experience. I’m strictly speaking about auditing your…
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How to Analyze Content for Your Social Media Audit
A successful social media audit means spending time analyzing content. We’re talking about what is getting posted and why it’s…
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Getting Your Branding Under Control Through a Social Media Audit
Branding is important for your business, and how your company presents itself on social media is no exception. Since we’re…
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Larkin Grant Presents to South Huntsville Main Business Association
Larkin Grant presented an eye-opening Customer Service & Social Media session for the South Huntsville Main Business Association (SHMBA) members. Move…
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How to Find All The Profiles For Your Social Media Audit
We have established the importance of a regular social media audit. To recap: What is a Social Media Audit and…
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How to Fill Out a Social Media Audit and Why It’s Worth Your Time
It’s time to do your regularly scheduled social media audit! Why? Are you absolutely sure that information has been updated?…
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What is a Social Media Audit and Why Do You Need To Do One?
Audit is not a word you like to hear, am I right? But we can all agree that audits are…
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The Everything Guide to Creating a Social Media Marketing Strategy
They say that “planning is key to success”. In social media, EVERYTHING should start with a plan! That’s why you…
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Keeping Your Social Media Marketing Strategy Current When Everything is Changing
When it comes to your social media marketing strategy, the last step is making sure all of the other steps…
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Planning the Perfect Content for Your Social Media Marketing Strategy
So far, we’ve worked through the steps of creating a brand new and amazing social media marketing strategy for your…
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3 Things You Must Research for Your Social Media Marketing Strategy
Research! That might be a word you haven’t heard since college and all of those papers you had to write.…
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Measuring Your Social Media Marketing Strategy Goals
Remember those goals you set for your social media marketing strategy? To jog your memory, go here: Social Media Marketing…
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Creating a Social Media Marketing Strategy Starts With an Audit
When creating your social media marketing strategy, you have to take inventory of what you currently have to work with.…
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Our Valley Events Celebrates 10 Years in Huntsville
For 10 years now, Our Valley Events has answer the question, “What is there to do in Huntsville, and how…
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Social Media Marketing Strategy Goals: Setting Yourself Up For Success
It’s time to set goals. For your social media marketing strategy. It’s not hard, but it does require you to…
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What is a Social Media Marketing Strategy and Why Do You Need One Now?
They say that “planning is key to success”. In social media, EVERYTHING should start with a plan! If you don’t…
Read more »The Everything Guide to Using a Social Media Content Marketing Template
If you are posting regularly on social media for your business, a content marketing template is a time-saving, data-filled, topic-packed…
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7 Social Media Post Ideas with Examples to Fill Out Your Content Marketing Calendar
Sometimes you just need ideas! What are other people doing, and how are they doing it? When you are filling…
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What Topics to Include in Your Social Media Content Marketing Template
We’ve been sharing a lot of the basics for our FREE Social Media Content Marketing Template. Because if we are…
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Using Social Media Data to Find the Best Times to Post
When I first began running social media for the company I previously worked for, I posted when I thought about…
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How To Fill In a Social Media Content Marketing Template and Why It’s Worth Your Time
We are talking all things social media content right now. Why? It saves so much time to work from a…
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What is a Social Media Content Marketing Template and How Can it Save You a Ton of Time?
We talk about content calendars all the time. We talk about them because we use them! They save us a…
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A Beginner’s Guide to Creating Reports in Facebook Ads Manager
Another report? Do you really need to spend time creating and keeping up with yet another report? Well, if Facebook…
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How To Use Facebook to Get More Customer Emails
We need more emails for our weekly email blast. One of our clients needs people to request more information about…
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How to Use Facebook Ads to Sell More Online
Would you like more people to purchase products in your online store? I bet the answer is a big YES!…
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How To Create a Facebook Traffic Ad to Send Visitors to Your Website
Do you sell stuff on your website? Do you publish a blog? Does your website have a place to collect…
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Changing Your Social Media Plan As You Go
Social media is always changing. That makes creating and adjusting your social media plan a fun adventure. (That’s, right! I…
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How To Create Your Social Media Plan
We blog (and talk) a lot about having a social media plan. IT’S IMPORTANT. That fact will never change. But…
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Getting Started: How to Grow Your Instagram Followers The Right Way
When you are trying to grow your Instagram followers, people will give you all kinds of advice! Whether you listen…
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How To Research Your Social Media Marketing Plan
Are you struggling to fit social media into your current marketing plan? Do you have a boss who’s always asking…
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When Is It Time To Spend Money On Social Media Ads
When is it time to spend money on social media ads? Let’s get right to the answer: NOW! (Just kidding.…
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Making Instagram Stories Work for Your Business
Let’s talk about Instagram Stories and how to make them work for your business and brand. Wait, what??!! That’s a…
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Should Your Business Be On Instagram?
Should your business be on Instagram? Yes. No. Maybe. It’s okay to take some time and find out the right…
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How to Set Measurable Social Media Goals
How do you set measurable social media goals? Let’s break down that sentence. Goal = Knowing what you want Measurable…
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8 Steps To Achieve Social Media Marketing Success
Success means different things to different people. And it’s quantifiable in different ways. Determining what success means to you and…
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How Did We Do? Checking In On Our 2018 Predictions
Last year, for the first time, the Move Digital team made social media prediction for the coming year. Hey, we…
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Move Digital Group’s Top 5 Posts of 2018
What did you enjoy most about 2018? Well, for starters, you really enjoyed reading our blogs, and for that, we…
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2019 Social Media Predictions
Another year has passed, and we find ourselves thinking about what’ll be most important in the future, and how we…
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The Basics of How to Analyze Your Facebook Metrics
There is no mystery to effectively using Facebook for your business. The key is to set goals and then measure to…
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Easy Facebook Set-Up Guide
You know what? You don’t know what you don’t know. We get that. That’s why we’re here to help. That…
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Getting Started With Facebook Ads
We say this a lot, but it’s true… There is more to Facebook advertising than the “Boost” button. (That might…
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Getting Started With Instagram Ads
We know you’re busy using Instagram to build an audience of followers and regularly add photos to the gallery. Hopefully,…
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Instagram for Business: Your Guide to Getting Started With Instagram
Instagram is a powerful social media tool for businesses. That is a fact. But if all you know about Instagram…
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Facebook for Business: Your Guide to Getting Started With Facebook
Facebook has more users than any other social media platform, but you already knew that. Now you have to figure…
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7 Simple Steps To B2B Social Media Marketing Success
For B2B companies today, social media has become your new “front door”. Because it’s now a gateway to your business,…
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Amy Jones Presents at Alabama Mountain Lakes Conference
Amy Jones was invited to present at the Alabama Mountain Lakes annual conference on October 9, 2018 at Lake Guntersville…
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Examples of Instagram Ads That Work and Why
Give yourself a break; we are all still new to running ads on Instagram. And with so many options, how…
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The Beginners Guide to Instagram Advertising
Ready to give Instagram Advertising a try? If you are already running Instagram ads, this will be an excellent refresher…
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Facebooks Data Breach and What to do About It
You may have heard, recently, about the Facebook data breach affecting over 50 million people. If you were one of…
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Facebook Analytics for B2B Marketers
Should B2B marketers analyze Facebook differently than any other business? All good analysis should begin with goals. B2B businesses have…
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A Beginners Guide to Facebook Page Insights
One of the (many) benefits to having a Facebook Business page is access to Insights. Insights is precisely what it…
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6 Tools to Measure Instagram Hashtag Performance
Hashtags can play a crucial role in your Instagram business strategy. You might be rolling your eyes right now at…
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How to Create Instagram Lead Ads
If you are using social media to generate business leads, look no further than Instagram. Did you even know you…
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How to Create Instagram Stories Ads
Aren’t we all addicted to Instagram Stories? Whether it’s your from a best friend or a fav coffee shop, stories…
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Examples of Facebook Ads That Work and Why
When you sit down to create a Facebook ad, you know the goal comes first. After that, you gotta think…
Read more »Laurie Heard Accepted into Goldman Sachs 10,000 Small Businesses
We have BIG NEWS! Laurie Heard was officially accepted into the Fall 2018 cohort of Goldman Sachs 10,000 Small Businesses,…
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How to Keep Up With Social Media When Everything Keeps Changing
Social media is always changing. Don’t believe us? Then you haven’t been paying attention the last 5 years. If, on…
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How to Use Facebook Custom Audiences
I’ll let you in on a secret. To get the most out of Facebook advertising, you must understand how to…
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What Is The Facebook Pixel and How Do You Use It For Advertising?
Facebook has many useful tools that are not obvious to the casual user. Even savvy post-slingers may be in the…
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How to Set a Facebook Ad Budget
In this new world of digital advertising, do you feel confident that your budget is big enough? Or do you…
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A Beginners Guide to Facebook Ads Manager
There is a whole world BEYOND hitting the “Boost Post” button to advertise on Facebook. And we get it… Facebook…
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How to Use Instagram for B2B Business
Are you feeling left out (or off) of Instagram because you are a B2B business? Not sure how to make it…
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How to Sell More on Instagram
Where are people finding out about new products in the age of social media? Well, 60% of them are finding…
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Guide to Social Media Calendars with a FREE Social Calendar Template
It’s the day before your big annual sale. Did you post about it on Facebook? Twitter? Instagram? If not, do…
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How to Audit your Social Media (With a FREE Audit Template)
No one in business likes the word “audit”. Audits aren’t fun. But what if we told you there is one…
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Create a Social Media Strategy in 6 Simple Steps
You wouldn’t make a significant business decision without a plan, right? No, you’d want to make sure you knew as…
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How to Set Up a Facebook Group for Your Business
Is the thought of a Facebook Group for your business appealing? Do you feel left out because you don’t already…
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How to Set Up a Facebook Business Page: A Beginners Guide
It’s not fair to think that we are all on the same page when it comes to your business and…
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How to Analyze Your Instagram Marketing: Metrics that Matter
Hopefully, by now, you’ve set up your business Instagram account and may even be running ads on it. Using Instagram…
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How to Use Instagram Ads to Generate More Business
Now that your business is using Instagram (you are, right?), you’re having fun posting pictures and interacting with the other…
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Getting Started: How to Set Up an Instagram Business Profile
Let’s talk Instagram. You are on it, right? You love to post pics and “heart” those family vacation photos? Maybe…
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Laurie Heard Serves on PR Distilled Panel
Laurie Heard was invited to be a panelist for PR Distilled, an event by the Public Relations and Communications Association…
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Case Study: Increase Event Attendance
What can you do if traditional advertising isn’t bringing people out to your event? That’s the problem our client was…
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Facebook Page vs Group: Why Your Business Should Have a Facebook Page
Facebook has been in the news a lot lately. Even with all of the headlines, people EXPECT your business to have…
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Facebook Page vs Group- Why Your Business Should Have a Facebook Group
You know how Facebook is always changing things. Well, right now Facebook loves groups… and so do I! I belong…
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Case Study: Social Media Lead Generation
Can social media generate leads? You bet it can. We helped a recent client do just that. This client’s business…
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Your Business Should Respond Publicly on Social Media and This is Why
You get a notification that there’s a comment on the latest Facebook post for your business. It’s a customer offering a critical suggestion…
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Your Business Should Advertise on Social Media and This is Why
This is the first blog in a series where we explore the parts of social media that businesses aren’t doing…
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Case Study: Social Media Customer Care
What happens when increased awareness brings out an increase in customer complaints? That’s precisely what happened to our client when we began…
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Tips to Improve Your Social Media Photos
The human brain processes visual data much faster than text. In fact, it processes this visual information about 60,000 times…
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Tapping Into the Trend of Influencer Marketing
You most certainly have heard the term “influencer marketing.” Your business may even be actively engaging in the practice. Is it for…
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Should Your Business Focus on Quality Over Quantity?
It wasn’t hard for me to make a prediction for 2018. I’ve been saying this for months and have already…
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Is Your Business Using Advanced Targeting and Personalization?
It’s my turn to talk about the prediction I made for 2018. If you know me, you know I dig…
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Can Your Business Hit it Big with Real-Time Content?
One of the predictions I made for 2018 was a trend toward real-time content that has a short lifespan. Here’s what I said…
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How Your Business Can Use Facebook Live
We’ve been discussing the importance of video in social media. Let’s delve into one of the most critical video techniques that…
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Social Media Predictions for 2018
We work hard to stay ahead. To get out in front of what’s new in social media. Since we are…
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How to Choose the Right Marketing Agency to Hire
Businesses may, at some point, be faced with the decision of whether or not to hire an agency for all or…
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Four Reasons You Should Not Hire an Agency For Business Marketing
Busy business teams, both small and large, often have an in-house marketing staff. For many reasons, hiring an agency for all…
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Reasons to Hire an Agency for Business Marketing
Busy businesses do much of their marketing in-house or through corporate directives. Hiring an agency for all (or some) of the…
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3 Tools to Make Employee Engagement Easy
Employee advocacy can affect your bottom line in a positive way! Sales and prospecting are shown to increase when employees…
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4 Easy-to-Use Social Media Video Tools
Creating professional-looking videos for social media is no longer a job for the pros. In the fast-paced world of social…
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5 Project Management Tools for Your Business
Marketing and social media management are best tamed with useful project management tools. Whether you are a small business or…
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What the Facebook News Feed Test Means for Businesses
By now, you may have heard about the News Feed test Facebook is running in 6 countries. If you haven’t,…
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6 Social Media Image Creation Tools for Small Business
Your social media feeds are full of colorful graphics and eye-catching videos. You’ll find them coming from all kinds of businesses,…
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7 Easy to Use Communication Tools for Busy Professionals
Teams have to communicate and, in 2017, they have to do it efficiently. No one has time to be switching…
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Why Businesses Should Bank on Employee Advocacy
Your business is working hard on a successful marketing strategy that includes many social media tactics. If using brand advocates…
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5 Tips for Organizing Your Small Business Social Media
Getting organized can be a challenge for any job. Social media management can be particularly challenging. There’s brand management, customer service,…
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Why Businesses Should Pay for LinkedIn Ads
Are you missing out by not spending money to advertise on LinkedIn? LinkedIn members are 93% more likely to have…
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Why Businesses Should Pay for Instagram Ads
If your business is not currently using or exploring Instagram as a marketing tactic, you should be. Instagram is currently…
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Why Businesses Should Pay for Facebook Ads
Spending money to advertise on Facebook can be a big decision for any business. Before you jump in, it’s a…
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Move Digital Group Celebrates 5 Years
Move Digital Group was founded in Huntsville, AL in 2012. We are thrilled to celebrate 5 years of serving this…
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Two Ways Professional Services Can Stand Out to Younger Generations
Younger generations need professional services such as insurance, accountants, doctors, and lawyers. How can you reach out to a younger…
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8 Tools for Effective Social Media Management
Individuals are turning to social media for their customer service needs. It might come in the form of a Facebook…
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How To: Social Media Listening for Business
“Most people do not listen with the intent to understand; they listen with the intent to reply” Stephen R. Covey…
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Be Proactive With Your Business’s Frequently Asked Questions on Social Media
As a business, being helpful to your customers is a top priority. You want them to have a great experience…
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Guide to Responding to Customers on Social Media
Let’s be clear upfront. When it comes to responding to customers or members on social media, especially difficult ones, you…
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The Business Guide to Using LinkedIn for Free
Your customers want information. How can you better communicate with consumers? One under-utilized way is through social media platforms like…
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The Business Guide to Using Instagram for Free
Instagram is the 4th most downloaded app in the United States. 500 million people are actively using Instagram every month.…
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The Business Guide to Using Twitter for Free
People want information! And where do people go for information these days? They turn to Twitter. Don’t let Twitter be…
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The Business Guide to Using Facebook for Free
What’s one of the easiest ways to get information out to consumers? Go where they already are: on Facebook! And…
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Maximize Your Company’s Event Sponsorship (Part 3)
Your company found a great way to – What did you do to meet all of these objectives? Community investment through…
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Maximize Your Company’s Event Sponsorship (Part 2)
Is your company looking for ways to – There’s a surprisingly easy answer to meeting all of those objectives: Community…
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Maximize Your Company’s Event Sponsorship (Part 1)
Is your company looking for ways to – Did you know that you can accomplish all of those objectives with…
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Traditional vs. Social: How Television & Social Media Stack Up
When you think of traditional media, the biggest behemoth of them all is television! It’s also the one that has…
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Traditional vs. Social: How Radio & Social Media Stack Up
Do you think radio is just for car dealerships and nightclubs? That it’s dying off just like the rest of…
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Traditional vs. Social: How Email & Social Media Stack Up
As much as we believe in the power of social media, and especially advertising through social media, email is still…
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Traditional vs. Social: How Direct Mail & Social Media Stack Up
Contrary to what you may have heard, direct mail is not dead. Direct mail may be considered “traditional” media and…
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4 Frequently (Un)Asked Questions about Social Media
What’s the saying… “You don’t know what you don’t know?” That’s especially true when social media is one of a…
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Facebook Ads Checklist for Your Small Business
Your small business has a Facebook ad up and running. Now what? That’s a great question. All too often Facebook…
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Facebook Ads: What’s a Lookalike Audience & Why Does It Matter
If you could clone your current customers, would you? And would those clones be more likely to do business with…
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9 Time-Saving Chrome Extensions to Help You Work Smarter
Work smarter, not harder! That’s how we operate. If there is a tool that can help us be more productive…
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Facebook Advertising: What No One Tells You About the Facebook’s Boost Post Button
What’s so special about the Facebook “Boost Post” button? You know, the one that lurks in the corner of every post…
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How to Turn off Facebook Videos from Automatically Playing with Sound
Ever watch videos on Facebook at work, in line at the bank, or in a doctor’s waiting room? Yep, me…
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Traditional vs. Social: How Billboards & Social Media Stack Up
Why in the world are digital billboards alive and well? While billboards might be considered dinosaurs in the marketing industry, we…
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4 Reasons Why Your Business Should be Advertising on Facebook
When you hear the buzz about social media advertising, there is a reason. It works! Let’s zero in on just Facebook…
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A Company’s Social Media Checklist
Social media might be low on your priority list, but I’m here to tell you it shouldn’t be. Social media…
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Move Digital’s Best of 2016
2016 has been a great year for Move Digital. We’ve made many new friends and worked with some amazing clients.…
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The 3 Basics of Small Business Networking in 2017
Being well connected is an asset to a small business owner. Whether it results in actual sales or in other…
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When is the Best Time to Buy Social Media Followers?
Sometimes, when it comes to social media, you’ll hear the term “pay to play.” And while that most often means…
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3 Useful LinkedIn Hacks That Will Save You Time
LinkedIn is often considered a social platform for professional networking. But those in the know realize it offers decidedly more-…
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5 Podcasts Every Business Leader Should Listen To
Business professionals spend 47 hours a week at work, 52 minutes a day commuting, and 42 hours a year stuck…
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How to Showcase Your Products on Social Media
Figuring out how to talk about products and services on social media can be really hard. If you follow the…
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How to Use YouTube for Marketing
Digital video has become a part of our day-to-day lives, growing in production and demand. We are using video to…
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Social Media Ads for Companies with Limited Time and Budget
There are 50% more Facebook advertisers in 2016 than there were in 2015. 6% of active business pages advertise on Facebook.…
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Why Poor Communication is Killing Your Business
This guest post is by Dwaynia Wilkerson – Prose & Pens When you’re running a business, you think about processes,…
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6 Tips & Tricks For Growing Your Business on Social Media
There is no magic to growing a successful social media presence. It takes hard work and dedication. To grow your business…
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2 Big Reasons Your Social Media is Failing
“You know we have someone that knows how to post on social media already, right? They even have access to…
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3 Steps for Choosing the Right Social Media Platforms
Does it feel like every time you turn around there is a new shiny app, program, or social media platform? Something that…
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Move Case Study – A Data-Driven Strategy
Our client Sam had a problem. His advertising strategy had remained unchanged for years, and ticket sales were not hitting expectations.…
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How to Train Your Employees on Social Media
78% of the U.S. population has a social networking profile. According to a recent Pew Research Center report, your employees are using…
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Move Case Study – Local Verification
Simple things can make a big difference. We are pleased to present this case study about one simple yet impactful…
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Customer Retention: 3 Ways to Keep Your Best Clients
It’s easier to keep a customer than to gain a new one. But in our business, we often have clients…
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Social Media Policy Best Practices
The lines between personal and professional are clear as mud, as we like to say in the South. Facebook, LinkedIn,…
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Simple Advice for Giving a Great Presentation
In spite of ever-changing technology, the basic Powerpoint presentation is very much alive and well. It remains standard business practice. And…
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Is My Social Media Working?
Is my social media working? That’s an important question to ask. Even more important is knowing how to arrive at the…
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Lose the Distractions to Be More Productive
Ding! New email. Ping! More Facebook comments. Ring! New text message. How can you hope to accomplish anything with such a…
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Building A Social Media Marketing Dream Team
A business only has one chance to make a great first impression. A well-trained staff, professional office space and websites…
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3 Free Digital Tools Proven to Increase Productivity
Digital tools can be a benefit to any business but are especially helpful to small businesses. If your company is like…
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7 Types of Digital Tools to Help Your Employees Succeed
Productivity is a top priority for many business owners. Not only do you want to be more efficient, but you…
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5 Ways Executives Can Establish Thought Leadership on LinkedIn
LinkedIn is a powerful social tool and provides an excellent opportunity for companies to establish thought leadership with their target audience.…
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3 Ways Social Media Can Increase Your Company Email Signups
Do you know how many email leads your company receives a day? Is it enough to keep growing your business?…
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3 Things to Learn From the Presidential Election Social Media
Political candidates are using social media to get their messages out. To ask for your vote. To tell you why…
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3 Ways to Upsell Through Effective Digital Marketing
Businesses can’t survive without selling products or services to customers. If you are like a lot of our clients, you’re also looking…
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Why Invest in Strategic Partners? The Savings Will Surprise You
Basketball is a team sport. You have to have all 5 players in the correct positions, playing at peak performance,…
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5 Stats that Prove LinkedIn Can Get You Leads
Is your business actively using LinkedIn? If your goals include lead generation, sales, or lead nurturing, then you should be.…
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Simplify Customer Service with an Effective Social Media Plan
Customer service directly impacts your bottom line. Great customer service retains clients and attracts new business. In contrast, bad customer…
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3 Case Studies That Prove Social Media Can Make Your Business Money
When it’s time to trust your marketing dollars to social media, you want to ensure a return on your investment.…
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7 Marketing Infographics That Will Teach You Something New
You’ve heard the stat before… 65% of us are visual learners. Articles that include images receive 94% more total views. It’s a best practice…
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Measuring Success: Why Marketing Is Like Weight Loss
In your day-to-day life, success is generally easy to measure. If you set out to lose weight, then you know…
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6 Essential TED Talks for Marketers
Marketing professionals are always on the lookout for ways to learn new skills and techniques that make us better at…
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Quick Marketing Tips to Spark Your Creativity
Life moves fast, and sometimes a good tip can create a tidal wave of creativity, new ideas, or a fresh…
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Types of Marketing and How Digital Makes the Connection
“Marketing is everything a brand, business or organization does to sell its goods, services and values.” Deborah Weinstein Marketing is…
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What is Marketing? The Answer May Surprise You.
In business management, the term marketing is ever-present, but do you really understand what it means? A Google search of the term…
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Social Media Reporting: Showing Your Boss More Than Just Results
Did you know that 73% of executives don’t believe that marketers are focused enough on results? Uh oh! Showing Your…
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Why Your Content Marketing Strategy Needs a Long Term View
Bill Belew is a content marketing, social media trainer, and professional speaker. In 2013 he taught Marketing with Social Media…
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How to Write a Case Study for Your Website
Writing a case study is a necessity if you want to instantly prove to digital visitors that your company knows…
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Why Social Media Reporting Benefits You
Let’s be honest for a minute; reporting is NOT usually the most exciting part of our job, right? Many times…
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5 Ways Your Business Can Save Time on Social Media
Have you ever wondered how some people seem to have enough time to accomplish everything that they want to? Do…
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3 Ways to Use Social Listening for Your Company’s Marketing
You probably suspect that social media can be an important part of your accounting firms marketing. Otherwise, you wouldn’t be…
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Marketing Strategy: Where to Start
A significant and time-consuming part of working with a new financial client is developing their marketing strategy. That effort is…
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Stats: Instagram for Business
Instagram recently revealed that over 200,000 businesses have taken advantage of its advertising platform since it was launched in September…
Read more »3 Tips for Consistent Content Creation in Busy Companies
You may have heard that business blogging is a critical part of a modern marketing strategy. But how frequently does…
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Why You Need A Buyer Persona
A larger audience = more sales. It seems logical; the more people who know about your product, the more you’ll sell,…
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Why Adobe Post Will Be My Go-To App This Year
Content creators have so many great app and website tools to help make amazing images; what’s one more in the mix?…
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3 Reasons Why You Need Email Marketing
We often get the question from our accounting clients (and potential customers)- "Should email be part of our marketing mix?"…
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Creating Content: 7 Great Prompts to Get Out of Your Blogging Rut
Blogging can be fun, satisfying, and an altogether rewarding task. It can also be stressful and challenging, but even that can result in content…
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We Use Slack and You Should Use Slack for Your Business Too
For Move Digital, Slack has fulfilled our mission of making work life simpler, more pleasant, and more productive. You see, before…
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Should You Attend Social Media Training for Business?
Great marketing skills are attained through experience and proper training. Social media should be no different. Social media training for business…
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7 Reasons Why Your Business Should Advertise on Facebook
It’s no secret. We love Facebook for getting the word out about our clients products and services. If you are…
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3 Easy Ways to Promote Your Blog and Get More Readers
If you are like me, you put a lot of time and effort into researching and writing your blog posts.…
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5 Ways to Integrate Social Media into Your Traditional Marketing
Consider the wheels on a bicycle. They are pretty important for riding that bike, right? Now consider that the spokes…
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4 Reasons Your Businesses Should Blog
Blogging can be a valuable tool for marketing your business. It helps you engage with customers and ultimately, make their…
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Larkin Grant Wins Best Social Media Strategist
The local AAF North Alabama Addy Awards were presented in Huntsville, AL on February 27, 2015. Our own Larkin Grant took…
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