Employee advocacy can affect your bottom line in a positive way!
Sales and prospecting are shown to increase when employees are connected and use social media.
- 72% of salespeople that use social media as part of their sales process outperform their peers and exceed their quotes 23% more often.
- Brand messages get re-shared 24x more frequently when shared by employees vs. the brand.
- 50% of employees who share content on social media post about their employer.
- 21% of employees are estimated to be advocates, and an additional 33% have a high potential to become employee advocates.
- Nearly 86% of employee advocates say being involved in social media has positively impacted their careers.
Statistics source: What Is Employee Advocacy & How Does It Work?
3 Tools to Make Employee Engagement Easy
Now that we see how important it is to keep employees positively engaging on social media, how can we make it easy? These tools will help (and might be an eye-opener too).
#1 – Bambu
Bambu allows you to curate content that can be shared with your employees. Your employees can then post the content on their Facebook, Twitter, or LinkedIn platforms.
You can create and select the content that your employees will share and analyze the results too. Arm your staff with resources to answer questions, talk about new products and services, and share job listings and other news.
Built-in analysis helps you recognize who is sharing and connecting. Everyone likes recognition!
#2 – Simpplr
Simpplr is a more formal alternative to Slack but also allows you to set goals to help focus attention on things that need to be communicated quickly. You can also set up areas of expertise, an events calendar, share employee blogs, and host photos and videos for sharing.
Simpplr’s content management has an approval process so that approved content is published. It integrates easily with many other apps and also includes an analytics dashboard.
$8 per user per month, paid annually
#3 – Smarp
Smarp gives employees access to content that they can easily share on social media through a News Feed. One of the coolest things about Smarp is its Gamification feature. Is your sales team competitive? Gamification makes participation rewarding by collecting points and getting on a leaderboard.
Admins can also view analytics to identify who is most influential and what content performs best. There is even a personal analytics tool that tracks the performance of shared posts.
Pro – Starts from 10€ per user/month
Getting your employees on board and engaged may be the key to the success that you’ve been looking for. Arm your team with appropriate content to share and ways to track their progress and encourage participation. One of these tools might be just what you’re looking for.