There is no mystery to effectively using Facebook for your business. The key is to set goals and then measure to make sure you are meeting them.
That’s where your metrics and analysis come in!
What do we mean when we say “metrics”?
Metrics are the numbers you will measure against or the result from measuring. How and what you measure is up to you.
What do we mean when we use the word “analytics”?
Analytics is analyzing what the metrics tell you. It’s the examination, scrutinization, inspection, and interpretation of your metrics for patterns, ideas, and maybe even inspiration.
Naturally, analytics and metrics will go hand-in-hand. In the simplest terms, you measure your goals and then analyze the data to see why certain things worked or didn’t work.
(Seriously, playing with data is one of the most fun things about our job. Hopefully, you’ll feel the same way after reading this!)
The Basics of How to Analyze Your Facebook Metrics
We will dive more into this topic in 2019, but if you are new to determining Facebook metrics, you should start with Insights.
“Insights” is the at-your-fingertips data all about your Facebook Business Page.
This Beginner’s Guide will take you through all 9 metric boxes so you’ll have a better understanding of what’s available.
Insights are a great place to start when you are beginning to set up your goals. We offer some great examples. READ: Facebook Analytics for B2B Marketers
Now, do you want to see a real-life example of metrics and analytics in action?
Recently, we worked with a client and used Facebook (and other social media) data and analysis to show how we could make changes to their existing marketing strategy. Once the new strategy was implemented, the client sold more product!
At the very least, the data is in Facebook Insights and available to you. Go look at it.
Make yourself a resolution in 2019 to use the data to make Facebook work even better for your business.