In Greek mythology, there is a serpent-like monster called “Hydra” that is said to have nine heads. According to legend, if you cut one of its heads off, it will grow two more in its place.
That is what it feels like to work in social media.
The landscape of digital marketing is ever-changing and evolving.
Social networking sites are constantly introducing new innovations while simultaneously tweaking and adapting their current systems.
The constant growth and rule changes can make it difficult for those of us that work in social media.
Much like the Hydra, it feels as though once you master one skill, two more skills you need have popped up.
So how can you combat the beast that is social media?
Stay sharp and keep pace by reading social media blogs.
1. Social Media Today
Social Media Today publishes the top current news stories in social media along with insights and explanations.
2. Search Engine Journal
This blog publishes all of the latest social media news, how-to guides, and tips and tricks on how to master traditional digital concepts.
HubSpot is ideal for when you are looking to learn a new skill. It produces step-by-step guides and unique research.
4. Social Media Lab
If you like research and numbers, this is the blog for you. Social Media Lab presents typical blog topics and backs its explanations with research.
5. Hootsuite Blog
Hootsuite houses a beginner’s guide to almost any topic you can imagine and curates recommended tools that will make your job easier.
AdWeek’s digital blog is an ideal source of inspiration. It shares stories about the biggest brands in the world and how they use social media.
This blog posts content analyzing real-life brand strategies, explaining new marketing channels, and reflecting on current social developments.
Digiday provides insight into how popular brands are utilizing social and thought-provoking articles about the current state of digital media.
9. Convince and Convert
This blog shares research, how-to guides, and advice with the promise of answering why the information is important, and if you can use it.
10. Social Bakers
In addition to content that walks you through “What You Need to Know” on various topics, Social Bakers produces its own research and reports.
Get to Reading!
Whether you work for a small business or a national brand, social media marketers can benefit from using this list to maximize marketing efforts.
This list will help professionals keep up with current social media news, master new skills, peruse industry research, and inspire new and exciting content ideas.