4 Easy-to-Use Social Media Video Tools

Woman sits in front of video camera shooting social media video
4 Easy-to-Use Social Media Video Tools

Creating professional-looking videos for social media is no longer a job for the pros.

In the fast-paced world of social media, videos need to be frequently posted. There are great tools available to do just that. Your team can create videos when and where you need them.

4 Easy-to-Use Social Media Video Tools

If you are lucky enough to have an in-house video expert, use them. But often, we are creating videos on the go or adapting existing content to video format. Here are some of our favorite tools for easily creating videos for social media.

#1 – Animoto

Animoto provides beautiful, professional templates for videos and slideshows. Upload your photos or video into the built-in themes and customize text, color, font, and placement. There are thousands of music beds to choose from and even a voice-over feature.

The Animoto mobile app allows you to create on the go.

If you haven’t tried Animoto, it’s worth taking the time. We use it, and the videos are amazing!


  • Professional, $22/month
  • Business, $34/month

#2 – Adobe Spark

Adobe Spark videos are easy to make. There are several built-in themes, lots of music beds to choose from, and easy to load in photos, text, and icons to produce a professional video. The app also makes it easy to get creative without being tied to your desktop.


Premium – $9.99 / month

#3 – Lumen5

Lumen5 is a brand new program that turns blog posts into videos. We’ve used it extensively since it was launched earlier this year and love it.

Lumen5 “reads” a blog or webpage and puts its content into an easy-to-use interface for creating a video. Anyone can use it, even someone with little to no experience with video creation.

For all its ease of use, it’s worth noting that Lumen5 currently does not have a mobile version.


  • Free, includes Lumen5 watermark
  • Pro $49 / month

#4 – Enlight Videoleap

We are including one app-only video solution. Enlight Videoleap is an easy-to-use app with a high user rating. This platform makes it easy to add video, images, text, adjust color, add effects, and so much more.

Enlight Videoleap can also do some complex layering, blending, and masking for professional effects. Don’t worry, though, the interface is intuitive, and the app is created for amateurs.