Do you know how many email leads your company receives a day? Is it enough to keep growing your business? Are you looking for new ways to increase your email signups?
If you are like most of our clients, the answer is YES.
You are always looking for new ways to expand your sales funnel.
What do the Numbers Say?
92% of online adults use email, and 72% of them prefer to receive promotional business content through email – MarketingSherpa (2015).
Additionally, statistics show companies who use email marketing automation generate 50% more sales-ready leads at 33% lower cost than other types of marketing.
With such compelling numbers, it is evident why email-based marketing continues to be one of the top advertising tactics used today.
For most of our clients, email generation has consisted of a variety of methods, including:
- current clients
- website signup boxes
- webinar registrations
- contacts made at a tradeshow or conference
- lists acquired through a corporate event sponsorship
Now is the time to add social media to your email lead generation toolbox.
3 Ways Social Media can Increase Your Company’s Email Signups
1. USE THE CALL TO ACTION BUTTON ON YOUR FACEBOOK BUSINESS PAGES
You have a Call to Action button prominently featured on the top of your Facebook page.
Maximize this opportunity by creating a landing page on your website that contains an email capture form. Then link the “Contact Us” button to the custom landing page and drive people to the form to sign up.
2. CREATE FACEBOOK LEAD GENERATION ADS.
Facebook advertising allows you to collect email addresses for your sales funnel.
Think of who you are trying to reach. Then create precise audience targeting and launch the lead generation ad to this ideal customer. (Make sure that your ads follow appropriate regulations!) These prospects can opt into your emails without leaving Facebook.
3. PLACE A CALL TO ACTION EMAIL SIGN-UP AT THE END OF EACH BLOG POST
If blogging is part of your company’s current content marketing strategy, you can integrate it into your lead generation strategy as well.
When you share blogs across social media sites, readers will be able to sign up when they view your content.
No more hunting around for the email opt-in box.
Integrate these three social media steps into your company’s current strategy and make adjustments based on results. You will soon see social media as an email signup power player.