A Beginner’s Guide to Creating Reports in Facebook Ads Manager

blurred image of reports in facebook ads manager

Another report?

Do you really need to spend time creating and keeping up with yet another report?

Well, if Facebook Ads are currently part of your marketing strategy, then the answer is yes, you do. Ads reports are a necessary part of the process, or at least they should be.


  1. Consistency.
    1. Regular reports allow you to spot trends.
    2. Reports make it easier to compare apples to apples.
    3. Use the data from your reports to plan future campaigns.
  2. Export out your report and be ready to deliver to your boss, team or clients.

The good news is, Facebook Ads reports can run automatically according to how you set them up!! We’ll show you how.

Keep reading…

A Beginner’s Guide to Creating Reports in Facebook Ads Manager

When creating an Ads Manager report, you have two options –

  • Use a template and customize as needed
  • Create a custom one from scratch

Once you chose your options, set up takes a few minutes. Here’s the easiest path in 4 steps. 

  1. Pick the beginning and ending dates
  2. Pick which metrics you want to see
  3. Give it clear title
  4. Save the report

One of the major variables of setting up an Ads Report is which metrics to include.

Our advice? Select metrics that match your goals. This way you’ll be able to tell within the report if things are moving in the right direction.

Some common metrics are:

Reach  – the number of individuals who saw your ad

Impressions – the number of times your ad is displayed in someone’s Newsfeed

Cost per Result – cost it takes to achieve the desired action (goal)

Link Clicks – the number of times the link inside the ad was clicked on

Conversions – the number of times an action was completed from the ad

Video Views – how much of the video was watched or the number of specific views of the video

Frequency – the number of times people have seen the same ad

All these terms can run together, we get it.  But if you forget what a metric means, just hover over the word to see a brief overview and then click “see more” for a detailed explanation.

The final step, schedule the report to be emailed to you at the end of the time period.

That’s it! Once you get your Facebook Ads Report all set, you get your finished report in your email. It’s nice for Facebook to make something easy for a change.