Is your business actively using LinkedIn?
If your goals include lead generation, sales, or lead nurturing, then you should be.
Here are five compelling statistics that prove LinkedIn can help your businesses increase leads and improve the lead generation process.
1- 77% of marketers have acquired a customer through LinkedIn
Increase your company’s sales by utilizing LinkedIn as a selling tool.
Studies show that 90% of top professionals are currently using social media to drive sales. Take advantage of LinkedIn’s focus on professional achievements and relationship-building to maximize sales opportunities.
Source: [Infographic] How to Use Social Media to Generate Leads
2 – 80% of LinkedIn members want to connect with companies
Customers are actively looking for your business on LinkedIn.
Provide content that interests them, and your company will succeed.
Hint: Studies show that 6 out of 10 LinkedIn users want to read about industry insights.
Source: Sophisticated Marketer’s Guide to LinkedIn
3 – LinkedIn is 277% more effective for generating leads than Facebook or Twitter
LinkedIn excels as a time and cost-efficient method of getting potential customers to your website, but LinkedIn cannot do all the work.
Once customers reach your website, your business must take over.
To complete the sales cycle:
- Optimize your website for mobile devices
- Match your LinkedIn profile design with your website
- Provide customers with a clear call to action
Source: LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]
4 – Every second, LinkedIn gains 2 new members
LinkedIn is an ideal platform for businesses to reach professionals of all ages and industries.
Because 50% of LinkedIn users spend more than two hours a week on the platform, it is important for businesses to regularly provide interesting content.
Source: Sophisticated Marketer’s Guide to LinkedIn
5 – Reach 60% of your LinkedIn audience with 20 posts per month
LinkedIn is an ideal channel for companies looking to expand their audiences but do not necessarily have a great deal of time.
Think 60% sounds low? Here’s another way of looking at it:
- The average Facebook Business Page post reaches 4.5% of fans
- The average LinkedIn Company Page post reaches 20% of fans
The average LinkedIn post reaches over 340% more fans than an average Facebook Business Page post!
Source: 7 Essential LinkedIn Marketing Stats
The data backs it up. LinkedIn is a powerful tool for lead generation, sales, and lead nurturing.
Make sure your business is using every opportunity available to harness this tool for your benefit.