Facebook Page Insights is an essential tool for any business looking to grow its online presence. With access to real-time metrics, performance data, and audience insights, this platform helps you make informed decisions to boost reach, improve engagement, and optimize your content strategy. If you’re new to Insights, the interface can feel overwhelming. This guide…
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Are billboards a relic of the past, or are they still a valuable part of a modern marketing strategy? While…
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Picture this: A member of your team works tirelessly 24/7, never asking for breaks or holidays, and delivers consistent results…
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Let’s get one thing straight: data analytics isn’t just for Fortune 500 companies with deep pockets and giant teams. Small…
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Creating content is one of the most crucial pillars of digital marketing. However, there’s a lasting challenge that comes with…
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Most websites fail to maximize their search engine potential—don’t let yours be one of them. Whether you’re running a B2B…
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LinkedIn isn’t just another social media platform; it’s the go-to hub for professionals and businesses, especially in the B2B space,…
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Apply for the $15,000 MOVE FORWARD Digital Marketing Grant You can apply for the 2024-25 MOVE FORWARD GRANT by filling…
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In B2B marketing, understanding how to reach and resonate with your target audience is crucial for success. Yet, many businesses…
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When the announcement came in October 2023 that a major music festival would be coming to Huntsville, it was met…
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Content marketing has become a cornerstone for driving brand success. It’s no longer just about selling a product or service—it’s…
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I think for many, the inner workings (and importance) of local politics is a mystery. Any of us may know…
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In the competitive world of B2B and professional services, choosing the right marketing agency can make or break your business.…
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Establishing authority and credibility in professional services and B2B industries is invaluable to a company’s overall marketing and business goals.…
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Huntsville City Schools Capital Plan Set to Transform Education Landscape “The pace at which Huntsville is moving forward right now…
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Breaking news, a global corporation lied. If you ask me, that summary is less “breaking news” than it is a…
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The threat of cyberattacks is ever-present in all sectors of life, and businesses in the professional service and B2B sectors…
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As we all know, not all press is good press. How you manage your brand through a crisis is more…
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Downtown Huntsville has blossomed into a vibrant district brimming with commerce, entertainment, and recreational activities. Over the past year, Downtown…
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To stand out as a thought leader, you must make a significant impact, not just be another voice in the…
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With video content surging to the forefront of digital marketing strategies in an era dominated by screens and visuals, it…
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Digital marketing has undergone a profound transformation, largely propelled by the influx of big data. This ever-growing volume of data…
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In the high-stakes game of chess that is today’s business world, every move counts. The pieces on your board? They’re…
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Achieving success with search engine optimization (SEO) is the ultimate goal of most businesses with an online presence. While most…
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Being well-positioned online is no longer optional in today’s digital world. Search Engine Optimization (SEO) stands as a cornerstone for…
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In the rapidly changing world of digital marketing, staying ahead of the curve is crucial. Two effective tools for businesses…
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The Power of Video in Content Marketing Imagine scrolling through your social media feed. What catches your eye the most?…
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In today’s digital space, search engine optimization (SEO) has become vital to any successful marketing strategy. However, many small business…
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The Downtown Huntsville, Inc. team recently traveled to Chicago for the International Downtown Association Annual Conference. The IDA Annual Conference…
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In today’s fast-paced business world, the market can change in a flash. (Hello, February 2020!?) Economic ups and downs, new…
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To ensure a positive user experience, it is crucial for websites to cater to their visitors. Here’s why: Research shows…
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So you think you need a digital marketing agency? Why? Does your brand need more recognition? Does your website only…
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Human Resources (HR) is an ever-evolving field. Every year there are technological advances, economic factors, and other forces that affect…
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Thanks to the internet, 24 hour news cycles and social media, everyone thinks they are experts. Now more than ever…
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Over the past 12 years serving professional service clients, I’ve seen social media undergo rapid and significant changes. Businesses have…
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Since 2019 Madison County, Alabama, has been inching forward to stake its claim as the second most popular tourist destination…
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TLDR Summary (Too Long, Didn’t Read): Sustainability should matter to you because it matters to your current team and potential…
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Running a successful business involves delegating responsibilities to the right person. Each department has a unique function that requires specialized…
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One of the most important elements of an effective marketing strategy is having a well-designed website. But what does this…
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Are you a business owner who has been in a meeting with a marketing agency or website designer and heard…
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What comes to my mind when I think of Women’s History Month, specifically in the Huntsville area, is a rocket…
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Are you tired of the same old marketing strategies that aren’t bringing your company any measurable results? Are your campaigns…
Read more »It’s the most wonderful time of the year, right? Well, maybe not if you are a small business trying to…
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When I started Move Digital Group ten years ago, I knew we had something special. It was the onset of…
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One of the most accessible ways to build brand awareness is using social media. When used properly, social media allows…
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Between the end of 2020 and the beginning of 2021, we worked hard to launched redesigned websites for two new…
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The days of billboards, commercials, and newspaper advertisements seem to be fading into obscurity these days for professional services firms…
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When building a recognizable brand, a professional service business must be able to define itself, its customers, its goals, its…
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Apple’s iOS 14.5 update is turning the digital advertising industry on its head. The new privacy options included in the…
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This week the Move Digital team is joining one of the largest online events for digital marketers: Ad World Conference…
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The digital marketing world agrees that a professional services firm’s website needs an update every three years. Keeping that schedule…
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Social media marketing tools are essential for anyone in the digital marketing space. After all, a recent study by the Institute…
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Analyzing the mistakes people make working with a marketer led to the discovery of a common thread. It turns out,…
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Have you ever created and shared great social media content only to realize you don’t know how to prove its…
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Just as looking back on the past year’s digital marketing trends is essential for reflection and growth, looking forward is…
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As 2020 comes to a close, the Move Digital team took some time to reflect on the digital marketing trends…
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Keeping up with digital marketing terms and acronyms can seem like learning a foreign language to even the most seasoned…
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Business owners take pride in their storefront. They order nice signage, hire landscapers, and make sure their windows are clean.…
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In Greek mythology, there is a serpent-like monster called “Hydra” that is said to have nine heads. According to legend,…
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The holidays are centered around quality time, cherished traditions, special meals, and gratitude. While this holiday season will undoubtedly be…
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Budgets are equal parts necessary and disliked in both personal and professional settings. A necessary evil if you will. When…
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There are plenty of acronyms in the digital marketing world these days. Sometimes it can feel like you’re reading through…
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If you own a brick and mortar store or office, and a customer walks through the door, that means a…
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Within the past month, Move Digital Group has launched two new websites for clients Keel Point and Ashlee Grove &…
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Essential is a word we’ve all heard quite a lot lately. Determining what is essential to keep our business running,…
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There is a big social media lie out there. You’ve heard it. We’ve all heard it. It’s that social media…
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You are taking your business global. The world is your customer. As a business owner or manager, you should have…
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Move Digital Group President, Laurie Heard, was recently a guest on the Inspire to Engage Podcast. On episode 12 Laurie…
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Who: Huntsville small business owners affected by Coronavirus What: Free 45-minute marketing consults from Move Digital Group’s digital marketing experts…
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Many of you have found yourselves suddenly teleworking. While working from home may have been a luxury that happened from…
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Move Digital Group had an amazing year. Here are a few of the things we accomplished with our 23 clients…
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Move Digital Group is pleased to announce the addition of Katelyn Henderson to our team. Katelyn is joining Move Digital…
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Larkin Grant was chosen to present a breakout panel presentation at The Big Marketing & PR Event on October 29,…
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Audit is not a scary word. Getting an audit is not a bad experience. I’m strictly speaking about auditing your…
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A successful social media audit means spending time analyzing content. We’re talking about what is getting posted and why it’s…
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Branding is important for your business, and how your company presents itself on social media is no exception. Since we’re…
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Larkin Grant presented an eye-opening Customer Service & Social Media session for the South Huntsville Main Business Association (SHMBA) members. Move…
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We have established the importance of a regular social media audit. To recap: What is a Social Media Audit and…
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It’s time to do your regularly scheduled social media audit! Why? Are you absolutely sure that information has been updated?…
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Audit is not a word you like to hear, am I right? But we can all agree that audits are…
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They say that “planning is key to success”. In social media, EVERYTHING should start with a plan! That’s why you…
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When it comes to your social media marketing strategy, the last step is making sure all of the other steps…
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So far, we’ve worked through the steps of creating a brand new and amazing social media marketing strategy for your…
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Research! That might be a word you haven’t heard since college and all of those papers you had to write.…
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Remember those goals you set for your social media marketing strategy? To jog your memory, go here: Social Media Marketing…
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When creating your social media marketing strategy, you have to take inventory of what you currently have to work with.…
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For 10 years now, Our Valley Events has answer the question, “What is there to do in Huntsville, and how…
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It’s time to set goals. For your social media marketing strategy. It’s not hard, but it does require you to…
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They say that “planning is key to success”. In social media, EVERYTHING should start with a plan! If you don’t…
Read more »If you are posting regularly on social media for your business, a content marketing template is a time-saving, data-filled, topic-packed…
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Sometimes you just need ideas! What are other people doing, and how are they doing it? When you are filling…
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We’ve been sharing a lot of the basics for our FREE Social Media Content Marketing Template. Because if we are…
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When I first began running social media for the company I previously worked for, I posted when I thought about…
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We are talking all things social media content right now. Why? It saves so much time to work from a…
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We talk about content calendars all the time. We talk about them because we use them! They save us a…
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Another report? Do you really need to spend time creating and keeping up with yet another report? Well, if Facebook…
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We need more emails for our weekly email blast. One of our clients needs people to request more information about…
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Would you like more people to purchase products in your online store? I bet the answer is a big YES!…
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Do you sell stuff on your website? Do you publish a blog? Does your website have a place to collect…
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Social media is always changing. That makes creating and adjusting your social media plan a fun adventure. (That’s, right! I…
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We blog (and talk) a lot about having a social media plan. IT’S IMPORTANT. That fact will never change. But…
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When you are trying to grow your Instagram followers, people will give you all kinds of advice! Whether you listen…
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Are you struggling to fit social media into your current marketing plan? Do you have a boss who’s always asking…
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When is it time to spend money on social media ads? Let’s get right to the answer: NOW! (Just kidding.…
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Let’s talk about Instagram Stories and how to make them work for your business and brand. Wait, what??!! That’s a…
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Should your business be on Instagram? Yes. No. Maybe. It’s okay to take some time and find out the right…
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How do you set measurable social media goals? Let’s break down that sentence. Goal = Knowing what you want Measurable…
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Success means different things to different people. And it’s quantifiable in different ways. Determining what success means to you and…
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Last year, for the first time, the Move Digital team made social media prediction for the coming year. Hey, we…
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What did you enjoy most about 2018? Well, for starters, you really enjoyed reading our blogs, and for that, we…
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Another year has passed, and we find ourselves thinking about what’ll be most important in the future, and how we…
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There is no mystery to effectively using Facebook for your business. The key is to set goals and then measure to…
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You know what? You don’t know what you don’t know. We get that. That’s why we’re here to help. That…
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We say this a lot, but it’s true… There is more to Facebook advertising than the “Boost” button. (That might…
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We know you’re busy using Instagram to build an audience of followers and regularly add photos to the gallery. Hopefully,…
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Instagram is a powerful social media tool for businesses. That is a fact. But if all you know about Instagram…
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Facebook has more users than any other social media platform, but you already knew that. Now you have to figure…
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For B2B companies today, social media has become your new “front door”. Because it’s now a gateway to your business,…
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Amy Jones was invited to present at the Alabama Mountain Lakes annual conference on October 9, 2018 at Lake Guntersville…
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Give yourself a break; we are all still new to running ads on Instagram. And with so many options, how…
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Ready to give Instagram Advertising a try? If you are already running Instagram ads, this will be an excellent refresher…
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You may have heard, recently, about the Facebook data breach affecting over 50 million people. If you were one of…
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Should B2B marketers analyze Facebook differently than any other business? All good analysis should begin with goals. B2B businesses have…
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One of the (many) benefits to having a Facebook Business page is access to Insights. Insights is precisely what it…
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Hashtags can play a crucial role in your Instagram business strategy. You might be rolling your eyes right now at…
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If you are using social media to generate business leads, look no further than Instagram. Did you even know you…
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Aren’t we all addicted to Instagram Stories? Whether it’s your from a best friend or a fav coffee shop, stories…
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When you sit down to create a Facebook ad, you know the goal comes first. After that, you gotta think…
Read more »We have BIG NEWS! Laurie Heard was officially accepted into the Fall 2018 cohort of Goldman Sachs 10,000 Small Businesses,…
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Social media is always changing. Don’t believe us? Then you haven’t been paying attention the last 5 years. If, on…
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I’ll let you in on a secret. To get the most out of Facebook advertising, you must understand how to…
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Facebook has many useful tools that are not obvious to the casual user. Even savvy post-slingers may be in the…
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In this new world of digital advertising, do you feel confident that your budget is big enough? Or do you…
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There is a whole world BEYOND hitting the “Boost Post” button to advertise on Facebook. And we get it… Facebook…
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Are you feeling left out (or off) of Instagram because you are a B2B business? Not sure how to make it…
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Where are people finding out about new products in the age of social media? Well, 60% of them are finding…
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It’s the day before your big annual sale. Did you post about it on Facebook? Twitter? Instagram? If not, do…
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No one in business likes the word “audit”. Audits aren’t fun. But what if we told you there is one…
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You wouldn’t make a significant business decision without a plan, right? No, you’d want to make sure you knew as…
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Is the thought of a Facebook Group for your business appealing? Do you feel left out because you don’t already…
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It’s not fair to think that we are all on the same page when it comes to your business and…
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Hopefully, by now, you’ve set up your business Instagram account and may even be running ads on it. Using Instagram…
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Now that your business is using Instagram (you are, right?), you’re having fun posting pictures and interacting with the other…
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Let’s talk Instagram. You are on it, right? You love to post pics and “heart” those family vacation photos? Maybe…
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Laurie Heard was invited to be a panelist for PR Distilled, an event by the Public Relations and Communications Association…
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What can you do if traditional advertising isn’t bringing people out to your event? That’s the problem our client was…
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Facebook has been in the news a lot lately. Even with all of the headlines, people EXPECT your business to have…
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You know how Facebook is always changing things. Well, right now Facebook loves groups… and so do I! I belong…
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Can social media generate leads? You bet it can. We helped a recent client do just that. This client’s business…
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You get a notification that there’s a comment on the latest Facebook post for your business. It’s a customer offering a critical suggestion…
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This is the first blog in a series where we explore the parts of social media that businesses aren’t doing…
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What happens when increased awareness brings out an increase in customer complaints? That’s precisely what happened to our client when we began…
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The human brain processes visual data much faster than text. In fact, it processes this visual information about 60,000 times…
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You most certainly have heard the term “influencer marketing.” Your business may even be actively engaging in the practice. Is it for…
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It wasn’t hard for me to make a prediction for 2018. I’ve been saying this for months and have already…
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It’s my turn to talk about the prediction I made for 2018. If you know me, you know I dig…
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One of the predictions I made for 2018 was a trend toward real-time content that has a short lifespan. Here’s what I said…
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We’ve been discussing the importance of video in social media. Let’s delve into one of the most critical video techniques that…
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We work hard to stay ahead. To get out in front of what’s new in social media. Since we are…
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Businesses may, at some point, be faced with the decision of whether or not to hire an agency for all or…
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Busy business teams, both small and large, often have an in-house marketing staff. For many reasons, hiring an agency for all…
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Busy businesses do much of their marketing in-house or through corporate directives. Hiring an agency for all (or some) of the…
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Employee advocacy can affect your bottom line in a positive way! Sales and prospecting are shown to increase when employees…
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Creating professional-looking videos for social media is no longer a job for the pros. In the fast-paced world of social…
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Marketing and social media management are best tamed with useful project management tools. Whether you are a small business or…
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By now, you may have heard about the News Feed test Facebook is running in 6 countries. If you haven’t,…
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Your social media feeds are full of colorful graphics and eye-catching videos. You’ll find them coming from all kinds of businesses,…
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Teams have to communicate and, in 2017, they have to do it efficiently. No one has time to be switching…
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Your business is working hard on a successful marketing strategy that includes many social media tactics. If using brand advocates…
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Getting organized can be a challenge for any job. Social media management can be particularly challenging. There’s brand management, customer service,…
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Are you missing out by not spending money to advertise on LinkedIn? LinkedIn members are 93% more likely to have…
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If your business is not currently using or exploring Instagram as a marketing tactic, you should be. Instagram is currently…
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Spending money to advertise on Facebook can be a big decision for any business. Before you jump in, it’s a…
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Move Digital Group was founded in Huntsville, AL in 2012. We are thrilled to celebrate 5 years of serving this…
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Younger generations need professional services such as insurance, accountants, doctors, and lawyers. How can you reach out to a younger…
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Individuals are turning to social media for their customer service needs. It might come in the form of a Facebook…
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“Most people do not listen with the intent to understand; they listen with the intent to reply” Stephen R. Covey…
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As a business, being helpful to your customers is a top priority. You want them to have a great experience…
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Let’s be clear upfront. When it comes to responding to customers or members on social media, especially difficult ones, you…
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Your customers want information. How can you better communicate with consumers? One under-utilized way is through social media platforms like…
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Instagram is the 4th most downloaded app in the United States. 500 million people are actively using Instagram every month.…
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People want information! And where do people go for information these days? They turn to Twitter. Don’t let Twitter be…
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What’s one of the easiest ways to get information out to consumers? Go where they already are: on Facebook! And…
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Your company found a great way to – What did you do to meet all of these objectives? Community investment through…
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Is your company looking for ways to – There’s a surprisingly easy answer to meeting all of those objectives: Community…
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Is your company looking for ways to – Did you know that you can accomplish all of those objectives with…
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When you think of traditional media, the biggest behemoth of them all is television! It’s also the one that has…
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Do you think radio is just for car dealerships and nightclubs? That it’s dying off just like the rest of…
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As much as we believe in the power of social media, and especially advertising through social media, email is still…
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Contrary to what you may have heard, direct mail is not dead. Direct mail may be considered “traditional” media and…
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What’s the saying… “You don’t know what you don’t know?” That’s especially true when social media is one of a…
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Your small business has a Facebook ad up and running. Now what? That’s a great question. All too often Facebook…
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If you could clone your current customers, would you? And would those clones be more likely to do business with…
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Work smarter, not harder! That’s how we operate. If there is a tool that can help us be more productive…
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What’s so special about the Facebook “Boost Post” button? You know, the one that lurks in the corner of every post…
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Ever watch videos on Facebook at work, in line at the bank, or in a doctor’s waiting room? Yep, me…
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When you hear the buzz about social media advertising, there is a reason. It works! Let’s zero in on just Facebook…
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Social media might be low on your priority list, but I’m here to tell you it shouldn’t be. Social media…
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2016 has been a great year for Move Digital. We’ve made many new friends and worked with some amazing clients.…
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Being well connected is an asset to a small business owner. Whether it results in actual sales or in other…
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Sometimes, when it comes to social media, you’ll hear the term “pay to play.” And while that most often means…
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LinkedIn is often considered a social platform for professional networking. But those in the know realize it offers decidedly more-…
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Business professionals spend 47 hours a week at work, 52 minutes a day commuting, and 42 hours a year stuck…
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Figuring out how to talk about products and services on social media can be really hard. If you follow the…
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Digital video has become a part of our day-to-day lives, growing in production and demand. We are using video to…
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There are 50% more Facebook advertisers in 2016 than there were in 2015. 6% of active business pages advertise on Facebook.…
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This guest post is by Dwaynia Wilkerson – Prose & Pens When you’re running a business, you think about processes,…
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There is no magic to growing a successful social media presence. It takes hard work and dedication. To grow your business…
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“You know we have someone that knows how to post on social media already, right? They even have access to…
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Does it feel like every time you turn around there is a new shiny app, program, or social media platform? Something that…
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Our client Sam had a problem. His advertising strategy had remained unchanged for years, and ticket sales were not hitting expectations.…
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78% of the U.S. population has a social networking profile. According to a recent Pew Research Center report, your employees are using…
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Simple things can make a big difference. We are pleased to present this case study about one simple yet impactful…
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It’s easier to keep a customer than to gain a new one. But in our business, we often have clients…
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The lines between personal and professional are clear as mud, as we like to say in the South. Facebook, LinkedIn,…
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In spite of ever-changing technology, the basic Powerpoint presentation is very much alive and well. It remains standard business practice. And…
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Is my social media working? That’s an important question to ask. Even more important is knowing how to arrive at the…
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Ding! New email. Ping! More Facebook comments. Ring! New text message. How can you hope to accomplish anything with such a…
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A business only has one chance to make a great first impression. A well-trained staff, professional office space and websites…
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Digital tools can be a benefit to any business but are especially helpful to small businesses. If your company is like…
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Productivity is a top priority for many business owners. Not only do you want to be more efficient, but you…
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LinkedIn is a powerful social tool and provides an excellent opportunity for companies to establish thought leadership with their target audience.…
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Do you know how many email leads your company receives a day? Is it enough to keep growing your business?…
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Political candidates are using social media to get their messages out. To ask for your vote. To tell you why…
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Businesses can’t survive without selling products or services to customers. If you are like a lot of our clients, you’re also looking…
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Basketball is a team sport. You have to have all 5 players in the correct positions, playing at peak performance,…
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Is your business actively using LinkedIn? If your goals include lead generation, sales, or lead nurturing, then you should be.…
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Customer service directly impacts your bottom line. Great customer service retains clients and attracts new business. In contrast, bad customer…
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When it’s time to trust your marketing dollars to social media, you want to ensure a return on your investment.…
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You’ve heard the stat before… 65% of us are visual learners. Articles that include images receive 94% more total views. It’s a best practice…
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In your day-to-day life, success is generally easy to measure. If you set out to lose weight, then you know…
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Marketing professionals are always on the lookout for ways to learn new skills and techniques that make us better at…
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Life moves fast, and sometimes a good tip can create a tidal wave of creativity, new ideas, or a fresh…
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“Marketing is everything a brand, business or organization does to sell its goods, services and values.” Deborah Weinstein Marketing is…
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In business management, the term marketing is ever-present, but do you really understand what it means? A Google search of the term…
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Did you know that 73% of executives don’t believe that marketers are focused enough on results? Uh oh! Showing Your…
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Bill Belew is a content marketing, social media trainer, and professional speaker. In 2013 he taught Marketing with Social Media…
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Writing a case study is a necessity if you want to instantly prove to digital visitors that your company knows…
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Let’s be honest for a minute; reporting is NOT usually the most exciting part of our job, right? Many times…
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Have you ever wondered how some people seem to have enough time to accomplish everything that they want to? Do…
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You probably suspect that social media can be an important part of your accounting firms marketing. Otherwise, you wouldn’t be…
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A significant and time-consuming part of working with a new financial client is developing their marketing strategy. That effort is…
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Instagram recently revealed that over 200,000 businesses have taken advantage of its advertising platform since it was launched in September…
Read more »You may have heard that business blogging is a critical part of a modern marketing strategy. But how frequently does…
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A larger audience = more sales. It seems logical; the more people who know about your product, the more you’ll sell,…
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Content creators have so many great app and website tools to help make amazing images; what’s one more in the mix?…
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We often get the question from our accounting clients (and potential customers)- "Should email be part of our marketing mix?"…
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Blogging can be fun, satisfying, and an altogether rewarding task. It can also be stressful and challenging, but even that can result in content…
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For Move Digital, Slack has fulfilled our mission of making work life simpler, more pleasant, and more productive. You see, before…
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Great marketing skills are attained through experience and proper training. Social media should be no different. Social media training for business…
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It’s no secret. We love Facebook for getting the word out about our clients products and services. If you are…
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If you are like me, you put a lot of time and effort into researching and writing your blog posts.…
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Consider the wheels on a bicycle. They are pretty important for riding that bike, right? Now consider that the spokes…
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Blogging can be a valuable tool for marketing your business. It helps you engage with customers and ultimately, make their…
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The local AAF North Alabama Addy Awards were presented in Huntsville, AL on February 27, 2015. Our own Larkin Grant took…
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