Social media marketing tools are essential for anyone in the digital marketing space. After all, a recent study by the Institute of PR found that a typical social media manager averages anywhere from 41-59 hours of work per week. With statistics like that, you take all the help you can get. Social media marketing tools help streamline […]
How to Know if Your Social Media Marketing is Working
Have you ever created and shared great social media content only to realize you don’t know how to prove its worth to others? In social media marketing, it is all too easy to rely on instincts and knowing other people don’t quite understand what you do all day. But that is no way to grow […]
Social Media Blogs You Should Be Reading
In Greek mythology, there is a serpent-like monster called “Hydra” that is said to have nine heads. According to legend, if you cut one of its heads off, it will grow two more in its place. That is what it feels like to work in social media. The landscape of digital marketing is ever-changing and […]
Ways to Provide Great Customer Service Using Social Media
If you own a brick and mortar store or office, and a customer walks through the door, that means a potential sale, right? At the very least it’s an opportunity to provide great customer experience. Now how would that customer feel if there were visible staff in your business that ignored them? What if that […]
Social Media Mistakes That Cost Your Business
Here’s a little-known secret outside of professional social media managers – social media success takes time. It takes time to hone your business’ message, find your audience, and get sustainable interaction and engagement. It’s about consistency, constant use of great content, and using the data available to make adjustments. During all of this, there are […]
The Biggest Lie in Social Media (Answer – That it’s Free)
There is a big social media lie out there. You’ve heard it. We’ve all heard it. It’s that social media is free. And if you are trying to make social media 100% free, you might as well forget about using it to build your brand awareness, generate sales or leads, increase website traffic, or be […]
5 of the Biggest Social Media Mistakes We STILL See
Social media has evolved hard and fast over the last 12 years. And during that time, businesses have embraced social media because it’s “free” and (some say) easy. Let me stop you right there. Free and easy does not mean it helps your business or that anyone will even see it. Even worse are the […]
The Everything Guide to a Social Media Audit
Audit is not a scary word. Getting an audit is not a bad experience. I’m strictly speaking about auditing your social media. Whatever else you associate with the word audit is up to you! And if there is still a teensy lingering doubt, here is your guide to making a social media audit easy peasy. […]
How to Analyze Content for Your Social Media Audit
A successful social media audit means spending time analyzing content. We’re talking about what is getting posted and why it’s even out there. Do you have the answers? Gold star if you do! If you don’t, keep reading. What is social media content? What do we mean when we use the word content? Content is […]
Getting Your Branding Under Control Through a Social Media Audit
Branding is important for your business, and how your company presents itself on social media is no exception. Since we’re working through a social media audit, this is the BEST TIME in the world to get that branding under control. So if you want to make sure your company image is consistent across all social […]
How to Find All The Profiles For Your Social Media Audit
We have established the importance of a regular social media audit. To recap: What is a Social Media Audit and Why Do You Need To Do One? Now we are working our way through all of the information you need to conduct this audit. And making no excuses on much work it will take. Keep […]
How to Fill Out a Social Media Audit and Why It’s Worth Your Time
It’s time to do your regularly scheduled social media audit! Why? Are you absolutely sure that information has been updated? Does everything look and sound the same? Sometimes little changes can fall through the cracks. We get busy! To help, we created a social media audit template to make this whole process a lot easier! […]