Social media has evolved hard and fast over the last 12 years. And during that time, businesses have embraced social media because it’s “free” and (some say) easy. Let me stop you right there. Free and easy does not mean it helps your business or that anyone will even see it. Even worse are the […]
The Everything Guide to a Social Media Audit
Audit is not a scary word. Getting an audit is not a bad experience. I’m strictly speaking about auditing your social media. Whatever else you associate with the word audit is up to you! And if there is still a teensy lingering doubt, here is your guide to making a social media audit easy peasy. […]
How to Analyze Content for Your Social Media Audit
A successful social media audit means spending time analyzing content. We’re talking about what is getting posted and why it’s even out there. Do you have the answers? Gold star if you do! If you don’t, keep reading. What is social media content? What do we mean when we use the word content? Content is […]
Getting Your Branding Under Control Through a Social Media Audit
Branding is important for your business, and how your company presents itself on social media is no exception. Since we’re working through a social media audit, this is the BEST TIME in the world to get that branding under control. So if you want to make sure your company image is consistent across all social […]
How to Find All The Profiles For Your Social Media Audit
We have established the importance of a regular social media audit. To recap: What is a Social Media Audit and Why Do You Need To Do One? Now we are working our way through all of the information you need to conduct this audit. And making no excuses on much work it will take. Keep […]
How to Fill Out a Social Media Audit and Why It’s Worth Your Time
It’s time to do your regularly scheduled social media audit! Why? Are you absolutely sure that information has been updated? Does everything look and sound the same? Sometimes little changes can fall through the cracks. We get busy! To help, we created a social media audit template to make this whole process a lot easier! […]
What is a Social Media Audit and Why Do You Need To Do One?
Audit is not a word you like to hear, am I right? But we can all agree that audits are important to a business. That goes for auditing your social media too. YES, even your social media accounts should be put under the microscope for regular inspection. What is a Social Media Audit and Why […]
The Everything Guide to Creating a Social Media Marketing Strategy
They say that “planning is key to success”. In social media, EVERYTHING should start with a plan! That’s why you need a social media marketing strategy. The Everything Guide to Creating a Social Media Marketing Strategy Your strategy is an on-going project, with many steps to complete. But trust us, it’s the best thing you […]
Keeping Your Social Media Marketing Strategy Current When Everything is Changing
When it comes to your social media marketing strategy, the last step is making sure all of the other steps work! Seems simple enough. So far you’ve… Set realistic goals Audited all of your social media Set up ways to measure success Researched who you’re talking to and what they want to see Created the […]
Planning the Perfect Content for Your Social Media Marketing Strategy
So far, we’ve worked through the steps of creating a brand new and amazing social media marketing strategy for your business. And each step has been paving the path towards completing that strategy. Now we decide what we’re going to put out there (content), which really is the most fun part. Think of all the […]
3 Things You Must Research for Your Social Media Marketing Strategy
Research! That might be a word you haven’t heard since college and all of those papers you had to write. Well, I hate to break it to you, but writing a social media marketing strategy is a lot like writing a college paper. You have to do your research to find vital information to make […]
Creating a Social Media Marketing Strategy Starts With an Audit
When creating your social media marketing strategy, you have to take inventory of what you currently have to work with. But sometimes…. you get a surprise!! Oh, didn’t know your co-worker set up an Instagram page for the IT Group? How about that your boss let his daughter create a company Snapchat? These scenarios can […]