Most Common Social Media Mistakes Professional Service Businesses Make & How You Can Avoid Them
Over the past 12 years serving professional service clients, I’ve seen social media undergo rapid and significant changes. Businesses have…
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Seven Ways To Increase Brand Awareness Using Social Media
One of the most accessible ways to build brand awareness is using social media. When used properly, social media allows…
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How to Know if Your Social Media Marketing is Working
Have you ever created and shared great social media content only to realize you don’t know how to prove its…
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Ways to Provide Great Customer Service Using Social Media
If you own a brick and mortar store or office, and a customer walks through the door, that means a…
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The Biggest Lie in Social Media (Answer – That it’s Free)
There is a big social media lie out there. You’ve heard it. We’ve all heard it. It’s that social media…
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The Everything Guide to a Social Media Audit
Audit is not a scary word. Getting an audit is not a bad experience. I’m strictly speaking about auditing your…
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How to Analyze Content for Your Social Media Audit
A successful social media audit means spending time analyzing content. We’re talking about what is getting posted and why it’s…
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Getting Your Branding Under Control Through a Social Media Audit
Branding is important for your business, and how your company presents itself on social media is no exception. Since we’re…
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How to Find All The Profiles For Your Social Media Audit
We have established the importance of a regular social media audit. To recap: What is a Social Media Audit and…
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How to Fill Out a Social Media Audit and Why It’s Worth Your Time
It’s time to do your regularly scheduled social media audit! Why? Are you absolutely sure that information has been updated?…
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What is a Social Media Audit and Why Do You Need To Do One?
Audit is not a word you like to hear, am I right? But we can all agree that audits are…
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The Everything Guide to Creating a Social Media Marketing Strategy
They say that “planning is key to success”. In social media, EVERYTHING should start with a plan! That’s why you…
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Keeping Your Social Media Marketing Strategy Current When Everything is Changing
When it comes to your social media marketing strategy, the last step is making sure all of the other steps…
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Planning the Perfect Content for Your Social Media Marketing Strategy
So far, we’ve worked through the steps of creating a brand new and amazing social media marketing strategy for your…
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3 Things You Must Research for Your Social Media Marketing Strategy
Research! That might be a word you haven’t heard since college and all of those papers you had to write.…
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Creating a Social Media Marketing Strategy Starts With an Audit
When creating your social media marketing strategy, you have to take inventory of what you currently have to work with.…
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Social Media Marketing Strategy Goals: Setting Yourself Up For Success
It’s time to set goals. For your social media marketing strategy. It’s not hard, but it does require you to…
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What is a Social Media Marketing Strategy and Why Do You Need One Now?
They say that “planning is key to success”. In social media, EVERYTHING should start with a plan! If you don’t…
Read more »The Everything Guide to Using a Social Media Content Marketing Template
If you are posting regularly on social media for your business, a content marketing template is a time-saving, data-filled, topic-packed…
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7 Social Media Post Ideas with Examples to Fill Out Your Content Marketing Calendar
Sometimes you just need ideas! What are other people doing, and how are they doing it? When you are filling…
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What Topics to Include in Your Social Media Content Marketing Template
We’ve been sharing a lot of the basics for our FREE Social Media Content Marketing Template. Because if we are…
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Using Social Media Data to Find the Best Times to Post
When I first began running social media for the company I previously worked for, I posted when I thought about…
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How To Fill In a Social Media Content Marketing Template and Why It’s Worth Your Time
We are talking all things social media content right now. Why? It saves so much time to work from a…
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What is a Social Media Content Marketing Template and How Can it Save You a Ton of Time?
We talk about content calendars all the time. We talk about them because we use them! They save us a…
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Changing Your Social Media Plan As You Go
Social media is always changing. That makes creating and adjusting your social media plan a fun adventure. (That’s, right! I…
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How To Create Your Social Media Plan
We blog (and talk) a lot about having a social media plan. IT’S IMPORTANT. That fact will never change. But…
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Getting Started: How to Grow Your Instagram Followers The Right Way
When you are trying to grow your Instagram followers, people will give you all kinds of advice! Whether you listen…
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How To Research Your Social Media Marketing Plan
Are you struggling to fit social media into your current marketing plan? Do you have a boss who’s always asking…
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Making Instagram Stories Work for Your Business
Let’s talk about Instagram Stories and how to make them work for your business and brand. Wait, what??!! That’s a…
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Should Your Business Be On Instagram?
Should your business be on Instagram? Yes. No. Maybe. It’s okay to take some time and find out the right…
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How to Set Measurable Social Media Goals
How do you set measurable social media goals? Let’s break down that sentence. Goal = Knowing what you want Measurable…
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8 Steps To Achieve Social Media Marketing Success
Success means different things to different people. And it’s quantifiable in different ways. Determining what success means to you and…
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The Basics of How to Analyze Your Facebook Metrics
There is no mystery to effectively using Facebook for your business. The key is to set goals and then measure to…
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Easy Facebook Set-Up Guide
You know what? You don’t know what you don’t know. We get that. That’s why we’re here to help. That…
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Instagram for Business: Your Guide to Getting Started With Instagram
Instagram is a powerful social media tool for businesses. That is a fact. But if all you know about Instagram…
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Facebook for Business: Your Guide to Getting Started With Facebook
Facebook has more users than any other social media platform, but you already knew that. Now you have to figure…
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7 Simple Steps To B2B Social Media Marketing Success
For B2B companies today, social media has become your new “front door”. Because it’s now a gateway to your business,…
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Facebook Analytics for B2B Marketers
Should B2B marketers analyze Facebook differently than any other business? All good analysis should begin with goals. B2B businesses have…
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A Beginners Guide to Facebook Page Insights
One of the (many) benefits to having a Facebook Business page is access to Insights. Insights is precisely what it…
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How to Keep Up With Social Media When Everything Keeps Changing
Social media is always changing. Don’t believe us? Then you haven’t been paying attention the last 5 years. If, on…
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How to Use Instagram for B2B Business
Are you feeling left out (or off) of Instagram because you are a B2B business? Not sure how to make it…
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Guide to Social Media Calendars with a FREE Social Calendar Template
It’s the day before your big annual sale. Did you post about it on Facebook? Twitter? Instagram? If not, do…
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How to Audit your Social Media (With a FREE Audit Template)
No one in business likes the word “audit”. Audits aren’t fun. But what if we told you there is one…
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Create a Social Media Strategy in 6 Simple Steps
You wouldn’t make a significant business decision without a plan, right? No, you’d want to make sure you knew as…
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How to Set Up a Facebook Group for Your Business
Is the thought of a Facebook Group for your business appealing? Do you feel left out because you don’t already…
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How to Set Up a Facebook Business Page: A Beginners Guide
It’s not fair to think that we are all on the same page when it comes to your business and…
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How to Analyze Your Instagram Marketing: Metrics that Matter
Hopefully, by now, you’ve set up your business Instagram account and may even be running ads on it. Using Instagram…
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Getting Started: How to Set Up an Instagram Business Profile
Let’s talk Instagram. You are on it, right? You love to post pics and “heart” those family vacation photos? Maybe…
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Case Study: Increase Event Attendance
What can you do if traditional advertising isn’t bringing people out to your event? That’s the problem our client was…
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Facebook Page vs Group: Why Your Business Should Have a Facebook Page
Facebook has been in the news a lot lately. Even with all of the headlines, people EXPECT your business to have…
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Facebook Page vs Group- Why Your Business Should Have a Facebook Group
You know how Facebook is always changing things. Well, right now Facebook loves groups… and so do I! I belong…
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Case Study: Social Media Lead Generation
Can social media generate leads? You bet it can. We helped a recent client do just that. This client’s business…
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Your Business Should Respond Publicly on Social Media and This is Why
You get a notification that there’s a comment on the latest Facebook post for your business. It’s a customer offering a critical suggestion…
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Case Study: Social Media Customer Care
What happens when increased awareness brings out an increase in customer complaints? That’s precisely what happened to our client when we began…
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Tips to Improve Your Social Media Photos
The human brain processes visual data much faster than text. In fact, it processes this visual information about 60,000 times…
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Tapping Into the Trend of Influencer Marketing
You most certainly have heard the term “influencer marketing.” Your business may even be actively engaging in the practice. Is it for…
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Can Your Business Hit it Big with Real-Time Content?
One of the predictions I made for 2018 was a trend toward real-time content that has a short lifespan. Here’s what I said…
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How Your Business Can Use Facebook Live
We’ve been discussing the importance of video in social media. Let’s delve into one of the most critical video techniques that…
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What the Facebook News Feed Test Means for Businesses
By now, you may have heard about the News Feed test Facebook is running in 6 countries. If you haven’t,…
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Why Businesses Should Bank on Employee Advocacy
Your business is working hard on a successful marketing strategy that includes many social media tactics. If using brand advocates…
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5 Tips for Organizing Your Small Business Social Media
Getting organized can be a challenge for any job. Social media management can be particularly challenging. There’s brand management, customer service,…
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How To: Social Media Listening for Business
“Most people do not listen with the intent to understand; they listen with the intent to reply” Stephen R. Covey…
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Be Proactive With Your Business’s Frequently Asked Questions on Social Media
As a business, being helpful to your customers is a top priority. You want them to have a great experience…
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Guide to Responding to Customers on Social Media
Let’s be clear upfront. When it comes to responding to customers or members on social media, especially difficult ones, you…
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The Business Guide to Using LinkedIn for Free
Your customers want information. How can you better communicate with consumers? One under-utilized way is through social media platforms like…
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The Business Guide to Using Instagram for Free
Instagram is the 4th most downloaded app in the United States. 500 million people are actively using Instagram every month.…
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The Business Guide to Using Twitter for Free
People want information! And where do people go for information these days? They turn to Twitter. Don’t let Twitter be…
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The Business Guide to Using Facebook for Free
What’s one of the easiest ways to get information out to consumers? Go where they already are: on Facebook! And…
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4 Frequently (Un)Asked Questions about Social Media
What’s the saying… “You don’t know what you don’t know?” That’s especially true when social media is one of a…
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How to Turn off Facebook Videos from Automatically Playing with Sound
Ever watch videos on Facebook at work, in line at the bank, or in a doctor’s waiting room? Yep, me…
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A Company’s Social Media Checklist
Social media might be low on your priority list, but I’m here to tell you it shouldn’t be. Social media…
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When is the Best Time to Buy Social Media Followers?
Sometimes, when it comes to social media, you’ll hear the term “pay to play.” And while that most often means…
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3 Useful LinkedIn Hacks That Will Save You Time
LinkedIn is often considered a social platform for professional networking. But those in the know realize it offers decidedly more-…
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How to Showcase Your Products on Social Media
Figuring out how to talk about products and services on social media can be really hard. If you follow the…
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How to Use YouTube for Marketing
Digital video has become a part of our day-to-day lives, growing in production and demand. We are using video to…
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6 Tips & Tricks For Growing Your Business on Social Media
There is no magic to growing a successful social media presence. It takes hard work and dedication. To grow your business…
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2 Big Reasons Your Social Media is Failing
“You know we have someone that knows how to post on social media already, right? They even have access to…
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3 Steps for Choosing the Right Social Media Platforms
Does it feel like every time you turn around there is a new shiny app, program, or social media platform? Something that…
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How to Train Your Employees on Social Media
78% of the U.S. population has a social networking profile. According to a recent Pew Research Center report, your employees are using…
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Move Case Study – Local Verification
Simple things can make a big difference. We are pleased to present this case study about one simple yet impactful…
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Social Media Policy Best Practices
The lines between personal and professional are clear as mud, as we like to say in the South. Facebook, LinkedIn,…
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Is My Social Media Working?
Is my social media working? That’s an important question to ask. Even more important is knowing how to arrive at the…
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Building A Social Media Marketing Dream Team
A business only has one chance to make a great first impression. A well-trained staff, professional office space and websites…
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5 Ways Executives Can Establish Thought Leadership on LinkedIn
LinkedIn is a powerful social tool and provides an excellent opportunity for companies to establish thought leadership with their target audience.…
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3 Ways Social Media Can Increase Your Company Email Signups
Do you know how many email leads your company receives a day? Is it enough to keep growing your business?…
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3 Things to Learn From the Presidential Election Social Media
Political candidates are using social media to get their messages out. To ask for your vote. To tell you why…
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5 Stats that Prove LinkedIn Can Get You Leads
Is your business actively using LinkedIn? If your goals include lead generation, sales, or lead nurturing, then you should be.…
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Simplify Customer Service with an Effective Social Media Plan
Customer service directly impacts your bottom line. Great customer service retains clients and attracts new business. In contrast, bad customer…
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3 Case Studies That Prove Social Media Can Make Your Business Money
When it’s time to trust your marketing dollars to social media, you want to ensure a return on your investment.…
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Social Media Reporting: Showing Your Boss More Than Just Results
Did you know that 73% of executives don’t believe that marketers are focused enough on results? Uh oh! Showing Your…
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Why Social Media Reporting Benefits You
Let’s be honest for a minute; reporting is NOT usually the most exciting part of our job, right? Many times…
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5 Ways Your Business Can Save Time on Social Media
Have you ever wondered how some people seem to have enough time to accomplish everything that they want to? Do…
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3 Ways to Use Social Listening for Your Company’s Marketing
You probably suspect that social media can be an important part of your accounting firms marketing. Otherwise, you wouldn’t be…
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Stats: Instagram for Business
Instagram recently revealed that over 200,000 businesses have taken advantage of its advertising platform since it was launched in September…
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Should You Attend Social Media Training for Business?
Great marketing skills are attained through experience and proper training. Social media should be no different. Social media training for business…
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5 Ways to Integrate Social Media into Your Traditional Marketing
Consider the wheels on a bicycle. They are pretty important for riding that bike, right? Now consider that the spokes…
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