What can you do if traditional advertising isn’t bringing people out to your event? That’s the problem our client was facing. And they desperately needed more people to attend their events. If you know us at all, you know we came in with a solution that involved social media advertising! Why? Because it works. We…
Facebook has been in the news a lot lately. Even with all of the headlines, people EXPECT your business to have a Facebook Page. If you are on the fence about putting your business on Facebook, or if your page is dormant, now is the time to get in the ballgame. Personally, though, don’t you LOVE…
You know how Facebook is always changing things. Well, right now Facebook loves groups… and so do I! I belong to 40 Facebook groups! They range from groups of experts who help me do my job better, to groups that exist just to plan a friend’s birthday party. I see new groups created every day!…
Can social media generate leads? You bet it can. We helped a recent client do just that. This client’s business development team needed more efficient lead generation. Their current social media plan, though seemingly effective, just wasn’t getting it done. We worked together to create a new social media strategy to help them stand out with their audience and bring…
You get a notification that there’s a comment on the latest Facebook post for your business. It’s a customer offering a critical suggestion on how you can improve your service. What do you do? The answer is that the business responds to that customer with an open and public “reply” comment… just like the original. But, wouldn’t it be…
This is the first blog in a series where we explore the parts of social media that businesses aren’t doing but should be. As we talk to potential clients and teach classes, we hear so many excuses. In this article, we’re going to bypass those excuses and tell it to you straight. Let’s start with…
What happens when increased awareness brings out an increase in customer complaints? That’s precisely what happened to our client when we began to raise their brand awareness. The increase in exposure resulted in some negative reviews. We worked together with the client to focus on solving these customer service issues with a robust social care strategy. What…
The human brain processes visual data much faster than text. In fact, it processes this visual information about 60,000 times more quickly! Even more important than that, we humans can recall information we’ve seen better than news we’ve heard. Why is that important in social media? We’re glad you asked! Tips to Improve Your Social…
You most certainly have heard the term “influencer marketing.” Your business may even be actively engaging in the practice. Is it for everyone? Is it something to just have on your social media strategy radar, or do you need to be seriously considering implementation? Here is the 2018 influencer marketing prediction that I made – Partnering with…