Apple’s iOS 14.5 update is turning the digital advertising industry on its head. The new privacy options included in the update will affect ad performance, precision, and reporting. Move Digital Group’s Chief Strategist Larkin Grant explains the impact in detail and why she believes every business using Facebook or Instagram advertising should be prepared for…
Social media marketing tools are essential for anyone in the digital marketing space. After all, a recent study by the Institute of PR found that a typical social media manager averages anywhere from 41-59 hours of work per week. With statistics like that, you take all the help you can get. Social media marketing tools help streamline…
Keeping up with digital marketing terms and acronyms can seem like learning a foreign language to even the most seasoned professionals. However, getting a better grasp on these industry terms can unlock a whole new world in digital marketing. After this blog, not only will you know that CTR’s and impressions are important, but you’ll…
There are plenty of acronyms in the digital marketing world these days. Sometimes it can feel like you’re reading through a jumbled alphabet. Two of these acronyms you probably see thrown around a lot are SEO and SEM. In fact, they are often mentioned together because of how closely they coordinate. But what is the…
Essential is a word we’ve all heard quite a lot lately. Determining what is essential to keep our business running, our customers happy, our bottom line growing. We can all agree that we understand what essential means. So before you know if online marketing (also known as digital marketing) is essential, let’s make sure we…
Move Digital Group President, Laurie Heard, was recently a guest on the Inspire to Engage Podcast. On episode 12 Laurie discusses Marketing Advice for Businesses During COVID-19 Times. About Inspire to Engage Podcast Inspire to Engage is a podcast created by Huntsville business owner Rachel Eubanks. On it, she talks marketing for small business owners…
Who: Huntsville small business owners affected by Coronavirus What: Free 45-minute marketing consults from Move Digital Group’s digital marketing experts valued at over $5,500 Why: Why are we giving away our services, considering that they don’t scale? Easy—this is time we reserved for producing Our Valley Events content. And since events have canceled and we…
Audit is not a scary word. Getting an audit is not a bad experience. I’m strictly speaking about auditing your social media. Whatever else you associate with the word audit is up to you! And if there is still a teensy lingering doubt, here is your guide to making a social media audit easy peasy.…
A successful social media audit means spending time analyzing content. We’re talking about what is getting posted and why it’s even out there. Do you have the answers? Gold star if you do! If you don’t, keep reading. What is social media content? What do we mean when we use the word content? Content is…