When you sit down to create a Facebook ad, you know the goal comes first. After that, you gotta think through how to measure its effectiveness. It’s easy to get bogged down in the science of the ad, and not put as much effort into making sure the message and ad content also work toward your…
We have BIG NEWS! Laurie Heard was officially accepted into the Fall 2018 cohort of Goldman Sachs 10,000 Small Businesses, a program for entrepreneurs. Congratulations, Laurie. Move Digital Group is a Huntsville, AL digital marketing services agency. We help businesses improve their bottom line.
Social media is always changing. Don’t believe us? Then you haven’t been paying attention the last 5 years. If, on the other hand, you have a social media strategy in place but you’ve struggled to keep up with the ever-changing landscape and algorithms so that it works properly… relief is here! Keeping up with the changes…
I’ll let you in on a secret. To get the most out of Facebook advertising, you must understand how to design and use a custom audience. You see, after setting your goals, effective Facebook ads depend on the RIGHT AUDIENCE! How to Use Facebook Custom Audiences So to clarify, what do I mean when I say…
Facebook has many useful tools that are not obvious to the casual user. Even savvy post-slingers may be in the dark as to what’s available. One of those useful tools is called the Facebook Pixel. For those of us who run LOTS of different kinds of Facebook ads with LOTS of different goals, the Facebook Pixel…
In this new world of digital advertising, do you feel confident that your budget is big enough? Or do you stay out of the game entirely for fear that your budget is too small? How do you set an ad budget, especially for Facebook ads? How to Set a Facebook Ad Budget There are are…
There is a whole world BEYOND hitting the “Boost Post” button to advertise on Facebook. And we get it… Facebook Ads Manager can be intimidating. That’s why we are here today, to walk you through our Beginner’s Guide to Facebook Ads Manager. Try and follow along while you read, and let’s get you comfortable with…
Are you feeling left out (or off) of Instagram because you are a B2B business? Not sure how to make it work for you? Well, consider this your official invitation to the party! How to Use Instagram for B2B Business Instagram is a growing social media platform that is great for building relationships and awareness. Both…
Where are people finding out about new products in the age of social media? Well, 60% of them are finding out on Instagram! Hey, I agree because that’s been my new favorite place to go “shopping”. An even more impressive statistic? Three-quarters take action after seeing a post. Turn those actions into sales! How to…