Is my social media working? That’s an important question to ask. Even more important is knowing how to arrive at the answer. Whether you manage social media internally or contract it out to an agency, there have to be measurements in place so that you know the day-to-day efforts are paying off. And that’s the key to answering…
Ding! New email. Ping! More Facebook comments. Ring! New text message. How can you hope to accomplish anything with such a symphony of activity constantly ringing? Short answer: you can’t. Studies show that constantly switching between tasks reduces overall efficiency. Most task switching only takes a few seconds, like glancing at your cell phone to see…
A business only has one chance to make a great first impression.
A well-trained staff, professional office space and websites are designed to make the best of this opportunity.
An often overlooked entryway is social media.
Digital tools can be a benefit to any business but are especially helpful to small businesses. If your company is like ours, you need to ensure that you maximize productivity and spend money wisely. One way to do that is through free digital tools. To show by example, here are three solutions that are not only free but proven (and personally used…
Productivity is a top priority for many business owners. Not only do you want to be more efficient, but you also need your staff to be as well. The digital tools you use can make or break your efficiency. Leaders must ensure that their employees have the resources they need to succeed, and we know you don’t have time…
LinkedIn is a powerful social tool and provides an excellent opportunity for companies to establish thought leadership with their target audience. Yet, many companies struggle to use the “world’s largest professional social network.” So, how can your company establish thought leadership on LinkedIn? Executives! Your executive team is your biggest brand advocate. With their LinkedIn networks…
Do you know how many email leads your company receives a day? Is it enough to keep growing your business? Are you looking for new ways to increase your email signups? If you are like most of our clients, the answer is YES. You are always looking for new ways to expand your sales funnel. What…
Political candidates are using social media to get their messages out. To ask for your vote. To tell you why they deserve your vote. And we, the voters, are tuned in and listening as we try to make informed decisions. Guess what? The same thing works for business. Business = candidate. Customers = voters. How…
Businesses can’t survive without selling products or services to customers. If you are like a lot of our clients, you’re also looking for opportunities to upsell. Upsell: A sales strategy where the seller will provide opportunities to purchase related products or services, often for the sole purpose of making a larger sale. There’s more to upselling than “would…