There is no magic to growing a successful social media presence. It takes hard work and dedication. To grow your business on social media, you will need a strategy and goals. If you don’t have those in place, stop reading right here… this article won’t do you any good. Assuming you do have a strategy, here…
“You know we have someone that knows how to post on social media already, right? They even have access to HootSuite and everything.” A few weeks ago, that was said to me in the middle of a meeting with potential clients. They are failing at social media. And even though social media continues to be at…
Does it feel like every time you turn around there is a new shiny app, program, or social media platform? Something that promises you’ll reach more people to sell your products in an innovative and effective way? “C’mon, all the cool kids are using it!” they say. And, before you know it, you are feeling the pressure of…
Our client Sam had a problem. His advertising strategy had remained unchanged for years, and ticket sales were not hitting expectations. He had an audience but knew there were opportunities for additional sales. Digital marketing efforts were yielding great results, but we were given just a small portion of his marketing budget to work with. With…
78% of the U.S. population has a social networking profile. According to a recent Pew Research Center report, your employees are using social media to benefit their work experience by- The worst possible thing employers can do concerning social media is ignore the role it plays in the lives of their employees. It’s time to prioritize training. How…
Simple things can make a big difference. We are pleased to present this case study about one simple yet impactful change. Brand impressions increased by 138% with local verification The Challenge Facebook users frequently check in to their favorite locations. They like to post pictures and tag pages when sharing an experience with family and friends.…
It’s easier to keep a customer than to gain a new one. But in our business, we often have clients that lose sight of this and focus all their efforts on new customer acquisitions. For instance… Last summer, we ran a short social media campaign for a small, local company that led to 255 new…
The lines between personal and professional are clear as mud, as we like to say in the South. Facebook, LinkedIn, Twitter, and Instagram are all places we socialize with one another… just as we would on a public sidewalk, church foyer, or our living room. With the lines so blurred, businesses should be concerned with…
In spite of ever-changing technology, the basic Powerpoint presentation is very much alive and well. It remains standard business practice. And is still most often delivered via projector onto a pull-down screen. Private businesses, educators, government contractors, and non-profits rely on this method of presentation to effectively deliver their message. But thanks to better training, tools, software,…