Basketball is a team sport. You have to have all 5 players in the correct positions, playing at peak performance, to win the game. A successful game also includes a number of assists. Just like basketball, effective marketing benefits from a team approach. You need strategic partners to save time and get the job done.…
Is your business actively using LinkedIn? If your goals include lead generation, sales, or lead nurturing, then you should be. Here are five compelling statistics that prove LinkedIn can help your businesses increase leads and improve the lead generation process. 1- 77% of marketers have acquired a customer through LinkedIn Increase your company’s sales by utilizing LinkedIn as…
Customer service directly impacts your bottom line. Great customer service retains clients and attracts new business. In contrast, bad customer service creates a loss of reputation, sales, and revenue. Customers want help quickly and easily through their preferred communication channel. Do you ever feel there is simply not enough time in the day to resolve every customer…
When it’s time to trust your marketing dollars to social media, you want to ensure a return on your investment. Better yet, you want to make money off of this additional line item in your budget. That’s where our corporate tag line comes in – Marketing is based on science….not speculation. There is no speculation here.…
You’ve heard the stat before… 65% of us are visual learners. Articles that include images receive 94% more total views. It’s a best practice to include strong visuals with your online content. Enter the infographic. What is an infographic? The term infographic is a mash-up of “information” and “graphic.” It is, quite literally, a graphic that conveys information on…
In your day-to-day life, success is generally easy to measure. If you set out to lose weight, then you know how much weight you want to lose by a certain date. Measuring success in marketing rarely seems as straightforward as achieving a weight loss goal or other daily tasks, which is why it is often…
Marketing professionals are always on the lookout for ways to learn new skills and techniques that make us better at our jobs. We scour the internet for blogs to read, experts to follow, and groups to join. But where do you go when you are in a slump? When the creative juices aren’t flowing, do you feel…
Life moves fast, and sometimes a good tip can create a tidal wave of creativity, new ideas, or a fresh perspective. We can all use a good tip every now and then to make our jobs easier. Passing on a tip is a great way to share your knowledge. How to Get Your Creative Juices Flowing…
“Marketing is everything a brand, business or organization does to sell its goods, services and values.” Deborah Weinstein Marketing is better when it creates genuine connections. Every day, your business is doing everything it can to sell its products and services. And marketing is the way to make sure everything works together. What types of “marketing” you utilize should…