Getting organized can be a challenge for any job. Social media management can be particularly challenging. There's brand management, customer service, marketing strategy, campaign tactics... all vying for your attention, and their place online. Information moves fast, and if your team isn't out front and keeping up, it will get left behind. Social media managers have to stay on top of things. 5 Tips for Organizing Your Small Business Social Media Before you even think about getting … [Read more...]
Traditional vs. Social: How Television & Social Media Stack Up
When you think of traditional media, the biggest behemoth of them all is television! It's also the one that has been most affected by the new kid on the block of digital media. To television's credit, it hasn't waived its fist and said "get off my lawn" but instead has tried to adapt to and compliment digital media. Hey, television knows that 86% of its viewers always skip through commercials, but that's what pays the bills, so innovation is a big deal. Television still needs and wants … [Read more...]
9 Time-Saving Chrome Extensions to Help You Work Smarter
Work smarter, not harder! That's how we operate. If there is a tool that can help us be more productive with our day, we are game to give it a try. In that spirit, we've been using Chrome extensions quite a bit. And if you are like us, you spend a huge chunk of time working online. Chrome extensions can be an excellent way to work smarter and use your time wisely. So to help you out, here is a list of some of our favorite, time-saving Chrome extensions. Our Favorite Time-Saving Chrome … [Read more...]
How to Turn off Facebook Videos from Automatically Playing with Sound
Ever watch videos on Facebook at work, in line at the bank or in a doctor's waiting room? Yep, me too. That’s why I hate Facebook's recent announcement about video autoplay with sound, a new feature rolling out on Facebook mobile. So, if you don't want everyone to hear what you are watching, here is how to turn off Facebook videos from automatically playing with sound on your phone: iOS: Tap on the three line hamburger menu in the bottom right corner of the Facebook app on your iPhone … [Read more...]
4 Ways an Agency Can Help Your In-House Marketing Team
Large companies (think Coke, Nike, Chick-Fil-A) have in-house marketing teams. But did you know they also employ agencies? Business owners often assume they have no need for an agency believing they have everything required in their in-house team. Or, more often, their in-house team fears that an agency means their replacement. We feel the opposite is true in both cases. In-house teams can often find value in outsourcing complex tasks to experts who spend their time keeping up-to-date … [Read more...]