You wouldn't make a significant business decision without a plan, right? No, you'd want to make sure you knew as much information as possible to predict the outcome of your decision. To understand how to focus your efforts for the best results. Social media is no different. “You need to know how and why you’re getting involved with social media so that you can right-size your resources, relationships, and expectations.”- Jay Baer Create a Social Media Strategy in 6 Simple Steps Having a … [Read more...]
Your Business Should Respond Publicly on Social Media and This is Why
You get a notification that there's a comment on the latest Facebook post for your business. It's a customer offering a critical suggestion on how you can improve your service. What do you do? The answer is that the business responds to that customer with an open and public "reply" comment... just like the original. But, wouldn't it be so much easier to hide or delete the comment and ignore it? Not at all, and here's why. Your Business Should Respond Publicly on Social Media and This is … [Read more...]
Your Business Should Be Creating Video Content on Social Media and This is Why
We talk about creating video content on social media a lot. Like, a whole lot. And for good reason. And if you're still not creating video content, it's time to reconsider. Videos work! Video content on social media is more memorable (43%) in comparison to text (18%) and images (36%). 53% of people want to see more video content from marketers. Look at this quote from Hubspot's Video Marketing guide - “...video production has become vastly more accessible to marketing teams of … [Read more...]
Your Business Should Advertise on Social Media and This is Why
This is the first blog in a series where we explore the parts of social media that businesses aren't doing, but should be. As we talk to potential clients and teach classes, we hear so many excuses. In this article, we're going to bypass those excuses and tell it to you straight. Let's start with social media advertising! Did you know: Instagram ads receive 2.9x higher brand recall than Nielsen’s norms for online advertising. Facebook desktop ads have 8.1x higher (CTR) … [Read more...]
Should Your Business Focus on Quality Over Quantity?
It wasn't hard for me to make a prediction for 2018. I've been saying this for months and have already seen it in action. Quality over quantity. It is imperative that your business creates meaningful social media posts directed at your specific audience. Here's exactly what I said - Less IS more. Last September, Nike posted 5 times on Facebook. In October they posted once. We consistently see fewer, but excellently crafted posts among leading brands like Coca-Cola, Samsung, and well, … [Read more...]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- 6
- …
- 9
- Next Page »