We talk about creating video content on social media a lot. Like, a whole lot. And for good reason. And if you're still not creating video content, it's time to reconsider. Videos work! Video content on social media is more memorable (43%) in comparison to text (18%) and images (36%). 53% of people want to see more video content from marketers. Look at this quote from Hubspot's Video Marketing guide - “...video production has become vastly more accessible to marketing teams of … [Read more...]
Your Business Should Advertise on Social Media and This is Why
This is the first blog in a series where we explore the parts of social media that businesses aren't doing, but should be. As we talk to potential clients and teach classes, we hear so many excuses. In this article, we're going to bypass those excuses and tell it to you straight. Let's start with social media advertising! Did you know: Instagram ads receive 2.9x higher brand recall than Nielsen’s norms for online advertising. Facebook desktop ads have 8.1x higher (CTR) … [Read more...]
Should Your Business Focus on Quality Over Quantity?
It wasn't hard for me to make a prediction for 2018. I've been saying this for months and have already seen it in action. Quality over quantity. It is imperative that your business creates meaningful social media posts directed at your specific audience. Here's exactly what I said - Less IS more. Last September, Nike posted 5 times on Facebook. In October they posted once. We consistently see fewer, but excellently crafted posts among leading brands like Coca-Cola, Samsung, and well, … [Read more...]
2018 Social Media Predictions
We work hard to stay ahead. To get out in front of what's new in social media. Since we are continually researching, listening, learning, and sharing, wouldn't it be fun to predict what'll be important in 2018? Each of the Move Digital team members took the challenge and offered a prediction for the coming year. See what we have to say about the social media strategy hot topics of 2018! Move Digital 2018 Social Media Predictions 1. REAL-TIME CONTENT WITH A SHORT LIFESPAN - Amy Jones, … [Read more...]
Why Businesses Should Bank on Employee Advocacy
Your business is working hard on a successful marketing strategy that includes many social media tactics. If using brand advocates is not included in this strategy, you are missing out. Why should you pursue brand advocates and look to your staff to fill that role? Team members can spread your marketing message even further through their own social media channels More eyes and ears to look and listen for customer service issues Employees want to participate - give them … [Read more...]
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