Your business is working hard on a successful marketing strategy that includes many social media tactics. If using brand advocates is not included in this strategy, you are missing out. Why should you pursue brand advocates and look to your staff to fill that role? Team members can spread your marketing message even further through […]
Getting organized can be a challenge for any job. Social media management can be particularly challenging. There’s brand management, customer service, marketing strategy, campaign tactics… all vying for your attention, and their place online. Information moves fast, and if your team isn’t out front and keeping up, it will get left behind. Social media managers have to […]
When you think of traditional media, the biggest behemoth of them all is television! It’s also the one that has been most affected by the new kid on the block of digital media. To television’s credit, it hasn’t waived its fist and said “get off my lawn” but instead has tried to adapt to and […]
Work smarter, not harder! That’s how we operate.
If there is a tool that can help us be more productive with our day, we are game to give it a try.
In that spirit, we’ve been using Chrome extensions quite a bit.
Ever watch videos on Facebook at work, in line at the bank or in a doctor’s waiting room? Yep, me too.
That’s why I hate Facebook’s recent announcement about video autoplay with sound, a new feature rolling out on Facebook mobile.
In-house teams can often find value in outsourcing complex tasks to experts who spend their time keeping up-to-date with the latest tactics.
LinkedIn is often considered a social platform for professional networking.
But those in the know realize it offers decidedly more- recruiting, prospecting, marketing, research, and the list goes on.
While there is a lot that you can do with LinkedIn, there are a few hidden gems that make the platform incredibly useful. And they can save you time if you know how to use them.
“You know we have someone that knows how to post on social media already, right? They even have access to HootSuite and everything.”
A few weeks ago, that was said to me in the middle of a meeting with potential clients.
They are failing at social media.
And even though social media continues to be at the top of the list for most business owners (and marketers), it’s just not giving them results. It’s not yielding a return on investment. It’s not doing anything.
Why? Why are these companies failing at social media?
It’s easier to keep a customer than to gain a new one. But in our business, we often have clients that lose sight of this and focus all their efforts on new customer acquisition.
Marketing isn’t just about getting new customers. It’s also about keeping existing ones. Landing a new client is said to be five times the cost of retaining an existing client. In other words, prospecting and business development is much harder (and more expensive!) than generating repeat business.
LinkedIn is a powerful social tool and provides a great opportunity for businesses to establish thought leadership with their target audience.
Yet, many businesses struggle using the “world’s largest professional social network”.
Social media can be a powerful tool. It helps businesses establish thought leadership, generate leads, retain customers, and build reputations in tough markets.
Did you know that 73% of executives don’t believe that marketers are focused enough on results?