It wasn't hard for me to make a prediction for 2018. I've been saying this for months and have already seen it in action. Quality over quantity. It is imperative that your business creates meaningful social media posts directed at your specific audience. Here's exactly what I said - Less IS more. Last September, Nike posted 5 times on Facebook. In October they posted once. We consistently see fewer, but excellently crafted posts among leading brands like Coca-Cola, Samsung, and well, … [Read more...]

Your business is working hard on a successful marketing strategy that includes many social media tactics. If using brand advocates is not included in this strategy, you are missing out. Why should you pursue brand advocates and look to your staff to fill that role? Team members can spread your marketing message even further through their own social media channels More eyes and ears to look and listen for customer service issues Employees want to participate - give them … [Read more...]

Getting organized can be a challenge for any job. Social media management can be particularly challenging. There's brand management, customer service, marketing strategy, campaign tactics... all vying for your attention, and their place online. Information moves fast, and if your team isn't out front and keeping up, it will get left behind. Social media managers have to stay on top of things. 5 Tips for Organizing Your Small Business Social Media Before you even think about getting … [Read more...]