Move Digital Group

Web Design, SEO & Social Media - Huntsville, AL

Why Businesses Should Bank on Employee Advocacy

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Your business is working hard on a successful marketing strategy that includes many social media tactics. If using brand advocates is not included in this strategy, you are missing out. Why should you pursue brand advocates and look to your staff to fill that role? Team members can spread your marketing message even further through […]

5 Tips for Organizing Your Small Business Social Media

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Getting organized can be a challenge for any job. Social media management can be particularly challenging. There’s brand management, customer service, marketing strategy, campaign tactics… all vying for your attention, and their place online. Information moves fast, and if your team isn’t out front and keeping up, it will get left behind. Social media managers have to […]

Traditional vs. Social: How Television & Social Media Stack Up

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When you think of traditional media, the biggest behemoth of them all is television! It’s also the one that has been most affected by the new kid on the block of digital media. To television’s credit, it hasn’t waived its fist and said “get off my lawn” but instead has tried to adapt to and […]

3 Useful LinkedIn Hacks That Will Save You Time

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LinkedIn is often considered a social platform for professional networking.

But those in the know realize it offers decidedly more- recruiting, prospecting, marketing, research, and the list goes on.

While there is a lot that you can do with LinkedIn, there are a few hidden gems that make the platform incredibly useful. And they can save you time if you know how to use them.

2 Big Reasons Your Social Media is Failing

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“You know we have someone that knows how to post on social media already, right? They even have access to HootSuite and everything.”

A few weeks ago, that was said to me in the middle of a meeting with potential clients.

They are failing at social media.

And even though social media continues to be at the top of the list for most business owners (and marketers), it’s just not giving them results. It’s not yielding a return on investment. It’s not doing anything.

Why? Why are these companies failing at social media?

Customer Retention: 3 Ways to Keep Your Best Clients

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It’s easier to keep a customer than to gain a new one. But in our business, we often have clients that lose sight of this and focus all their efforts on new customer acquisition.

Marketing isn’t just about getting new customers. It’s also about keeping existing ones. Landing a new client is said to be five times the cost of retaining an existing client. In other words, prospecting and business development is much harder (and more expensive!) than generating repeat business.