You may have heard, recently, about the Facebook data breach affecting over 50 million people. If you were one of those affected by the breach, Facebook logged you out of your account. You should have received a notification on the top of your newsfeed about what occurred. Facebook has also confirmed that third-party sites (websites and apps) that users logged into using their Facebook accounts may be affected. According to Facebook, the issue is fixed. But you may be asking what do I … [Read more...]
Examples of Facebook Ads That Work and Why
When you sit down to create a Facebook ad, you know the goal comes first. After that, you gotta think through how to measure its effectiveness. It's easy to get bogged down in the science of the ad, and not put as much effort into making sure the message and ad content also work toward your goal. We know! That's why sometimes, we all need a little inspiration! Looking at examples of other, GOOD, Facebook ads can shine a light on ways to accomplish your goal that you hadn't thought … [Read more...]
How to Build a Social Media Content Calendar (Plus a FREE Content Calendar Template)
It’s the day before your big annual sale. Did you post about it on Facebook? Twitter? Instagram? If not, do you race to write something witty and find a picture that might, kind-of work? But then you ended up posting at a bad time of day, and many people don't see the post. It certainly didn’t get anyone in the door. Or make you any money. It doesn’t have to be like this. This is why you need a social media content calendar! How to Build a Social Media Content Calendar In 6 Easy Steps A … [Read more...]
How to Audit your Social Media (With a FREE Audit Template)
No one in business likes the word "audit". Audits aren’t fun. But what if we told you there is one kind of audit that is super important and can even be helpful? YES. A social media audit! WHY!!?? (We can hear you screaming!) You have to make sure your current social media efforts are relevant to your current social media strategy. You should regularly examine your social media platforms to see what is and what isn’t working and, most importantly, what can be improved. A social … [Read more...]
Create a Social Media Strategy in 6 Simple Steps
You wouldn't make a significant business decision without a plan, right? No, you'd want to make sure you knew as much information as possible to predict the outcome of your decision. To understand how to focus your efforts for the best results. Social media is no different. “You need to know how and why you’re getting involved with social media so that you can right-size your resources, relationships, and expectations.”- Jay Baer Create a Social Media Strategy in 6 Simple Steps Having a … [Read more...]
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