They say that “planning is key to success”. In social media, EVERYTHING should start with a plan! That's why you need a social media marketing strategy. The Everything Guide to Creating a Social Media Marketing Strategy Your strategy is an on-going project, with many steps to complete. But trust us, it's the best thing you can do for your business social media. 1. Start with our free strategy checklist. This is what it looks like ⬇️ and just below is a link to download and save … [Read more...]

When it comes to your social media marketing strategy, the last step is making sure all of the other steps work! Seems simple enough. So far you've... Set realistic goalsAudited all of your social mediaSet up ways to measure successResearched who you're talking to and what they want to seeCreated the content to post Now it's time to test, measure, listen and make adjustments. Keeping Your Social Media Marketing Strategy Current When Everything is Changing TEST Are you able to … [Read more...]

Research! That might be a word you haven't heard since college and all of those papers you had to write. Well, I hate to break it to you, but writing a social media marketing strategy is a lot like writing a college paper. You have to do your research to find vital information to make it all come together. 3 Things You Must Research for Your Social Media Marketing Strategy To make your research tasks easier, I've broken them up into three topics. #1 Research the … [Read more...]

Remember those goals you set for your social media marketing strategy? To jog your memory, go here: Social Media Marketing Strategy Goals: Setting Yourself Up For Success Now it's time to figure out how to measure them! Think of your strategy like a new recipe... you have to measure the ingredients to make sure the food comes out tasting like it's supposed to. You can't get the beautiful dish without identifying and measuring the ingredients! They key is to select metrics (or ways … [Read more...]