Social media has evolved hard and fast over the last 12 years. And during that time, businesses have embraced social media because it’s “free” and (some say) easy. Let me stop you right there. Free and easy does not mean it helps your business or that anyone will even see it. Even worse are the […]
The Everything Guide to Creating a Social Media Marketing Strategy
They say that “planning is key to success”. In social media, EVERYTHING should start with a plan! That’s why you need a social media marketing strategy. The Everything Guide to Creating a Social Media Marketing Strategy Your strategy is an on-going project, with many steps to complete. But trust us, it’s the best thing you […]
Keeping Your Social Media Marketing Strategy Current When Everything is Changing
When it comes to your social media marketing strategy, the last step is making sure all of the other steps work! Seems simple enough. So far you’ve… Set realistic goals Audited all of your social media Set up ways to measure success Researched who you’re talking to and what they want to see Created the […]
Planning the Perfect Content for Your Social Media Marketing Strategy
So far, we’ve worked through the steps of creating a brand new and amazing social media marketing strategy for your business. And each step has been paving the path towards completing that strategy. Now we decide what we’re going to put out there (content), which really is the most fun part. Think of all the […]
3 Things You Must Research for Your Social Media Marketing Strategy
Research! That might be a word you haven’t heard since college and all of those papers you had to write. Well, I hate to break it to you, but writing a social media marketing strategy is a lot like writing a college paper. You have to do your research to find vital information to make […]
Measuring Your Social Media Marketing Strategy Goals
Remember those goals you set for your social media marketing strategy? To jog your memory, go here: Social Media Marketing Strategy Goals: Setting Yourself Up For Success Now it’s time to figure out how to measure them! Think of your strategy like a new recipe… you have to measure the ingredients to make sure the […]
Creating a Social Media Marketing Strategy Starts With an Audit
When creating your social media marketing strategy, you have to take inventory of what you currently have to work with. But sometimes…. you get a surprise!! Oh, didn’t know your co-worker set up an Instagram page for the IT Group? How about that your boss let his daughter create a company Snapchat? These scenarios can […]
Social Media Marketing Strategy Goals: Setting Yourself Up For Success
It’s time to set goals. For your social media marketing strategy. It’s not hard, but it does require you to put your thinking cap on and ask the tough question: What do you want your social media to do for your business? Once you answer this question truthfully (and “more followers” doesn’t count) you have […]
How To Create Your Social Media Plan
We blog (and talk) a lot about having a social media plan. IT’S IMPORTANT. That fact will never change. But we do concede that creating a social media plan can be tough if it’s not your full-time job. Or if you don’t have a team of people (like us) all working full-time to stay educated […]
Move Digital Group’s Top 5 Posts of 2018
What did you enjoy most about 2018? Well, for starters, you really enjoyed reading our blogs, and for that, we say THANK YOU. Your time spent with us is greatly appreciated. Now, if you are anything like us (and we know you are!)… you probably thought to yourself at some point, “Self, I wonder what Move’s […]
Easy Facebook Set-Up Guide
You know what? You don’t know what you don’t know. We get that. That’s why we’re here to help. That especially extends to setting up a Facebook Business page. Not everyone knows how to do it. And if you do have one already up and running, are you confident it’s set up correctly? Here’s an […]
Examples of Instagram Ads That Work and Why
Give yourself a break; we are all still new to running ads on Instagram. And with so many options, how do you make sure that your message and ad content are achieving your goals? It’s also easy to get rushed and not put as much effort into making sure everything is working the way it should. […]