If you’re growing your business intending to sell, here’s something you can’t afford to overlook: your brand. We work with companies every day that are building toward an exit. The ones that get premium offers all have one thing in common: buyers know who they are before they even open the books. Not your logo.…
Let’s get one thing straight: data analytics isn’t just for Fortune 500 companies with deep pockets and giant teams. Small businesses have more data than they realize. The trick is knowing how to use it. And yet, so many small business owners I run into still believe data analytics is “too advanced” or “not worth…
One of the first questions I ask potential clients is, “What is your budget?” They almost always reply, “I have no idea. I don’t know what it should be.” There’s no one-size-fits-all answer, and if you’ve Googled it, you’ve likely come across a lot of generic advice. Many articles you’ll come across list what should…
To stand out as a thought leader, you must make a significant impact, not just be another voice in the crowd. Thought leaders evolve from subject matter experts to influential figures who shape and lead discussions within their industry. The key? Using data well. Data helps your ideas stand out and resonate with people, enabling…
In the high-stakes game of chess that is today’s business world, every move counts. The pieces on your board? They’re your talent – the driving force behind innovation, service delivery, and maintaining a competitive edge. Traditionally, the strategy and maneuvers to attract and retain these key players have been the responsibility of the Human Resources…
In the rapidly changing world of digital marketing, staying ahead of the curve is crucial. Two effective tools for businesses to stay ahead are Over-the-Top (OTT) advertising and online digital marketing. Understanding and utilizing these innovative strategies can dramatically boost your visibility and impact in the online space. What Exactly is OTT? If you’ve ever…
The Power of Video in Content Marketing Imagine scrolling through your social media feed. What catches your eye the most? Is it a block of text, a static image, or a moving, speaking, and engaging video? The answer is almost always the latter. Video content has the unique capability to captivate an audience, conveying a…
In today’s fast-paced business world, the market can change in a flash. (Hello, February 2020!?) Economic ups and downs, new trends, and worldwide events can make things uncertain. And, during these times, businesses might stop or cut back on their marketing. We understand where these businesses are coming from. It can be scary to spend…
To ensure a positive user experience, it is crucial for websites to cater to their visitors. Here’s why: Research shows that 95% of B2B buyers conduct online research before purchasing business products (2023 Global Newswire). The internet, social media and AI have transformed the way customers gather information. They can read reviews, compare prices, and…