Social media has evolved hard and fast over the last 12 years. And during that time, businesses have embraced social media because it's "free" and (some say) easy. Let me stop you right there. Free and easy does not mean it helps your business or that anyone will even see it. Even worse are the mistakes we still see businesses making when they should know better. Assuming they don't know any better, let's call it out. Don't do these things (anymore). 5 of the Biggest … [Read more...]
The Everything Guide to Creating a Social Media Marketing Strategy
They say that “planning is key to success”. In social media, EVERYTHING should start with a plan! That's why you need a social media marketing strategy. The Everything Guide to Creating a Social Media Marketing Strategy Your strategy is an on-going project, with many steps to complete. But trust us, it's the best thing you can do for your business social media. 1. Start with our free strategy checklist. This is what it looks like ⬇️ and just below is a link to download and save … [Read more...]
Keeping Your Social Media Marketing Strategy Current When Everything is Changing
When it comes to your social media marketing strategy, the last step is making sure all of the other steps work! Seems simple enough. So far you've... Set realistic goalsAudited all of your social mediaSet up ways to measure successResearched who you're talking to and what they want to seeCreated the content to post Now it's time to test, measure, listen and make adjustments. Keeping Your Social Media Marketing Strategy Current When Everything is Changing TEST Are you able to … [Read more...]
Planning the Perfect Content for Your Social Media Marketing Strategy
So far, we've worked through the steps of creating a brand new and amazing social media marketing strategy for your business. And each step has been paving the path towards completing that strategy. Now we decide what we're going to put out there (content), which really is the most fun part. Think of all the different kinds of content you could choose Make good choices, and you will have social media platforms that YOUR CUSTOMERS WILL LOVE! Planning the Perfect Content for Your Social … [Read more...]
3 Things You Must Research for Your Social Media Marketing Strategy
Research! That might be a word you haven't heard since college and all of those papers you had to write. Well, I hate to break it to you, but writing a social media marketing strategy is a lot like writing a college paper. You have to do your research to find vital information to make it all come together. 3 Things You Must Research for Your Social Media Marketing Strategy To make your research tasks easier, I've broken them up into three topics. #1 Research the … [Read more...]
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