LinkedIn is a powerful social tool and provides an excellent opportunity for companies to establish thought leadership with their target audience. Yet, many companies struggle using the “world's largest professional social network”. So, how can your company establish thought leadership on LinkedIn? Executives! Your executive team is your biggest brand advocates. With their LinkedIn networks of clients, colleagues, and friends, they can help you establish a solid thought leadership … [Read more...]

Did you know that 73% of executives don’t believe that marketers are focused enough on results? Uh oh! Social Media Reporting: Showing Your Boss More Than Just Results At Move Digital, we manage all sorts of social media campaigns with different goals and objectives. Regardless of the client’s campaign, there are four things that guide our reporting: Goals Audience Results Recommendations & Action Items GOALS Social media can drive brand awareness, assist with customer … [Read more...]

Bill Belew is a content marketing, social media trainer and professional speaker. In 2013 he taught a Marketing with Social Media MBA course at a university in San Jose, the heart of Silicon Valley. He wrote about his students’ experiences with blogging at What Happens to Your Traffic When You Stop Writing at Your Blog? As part of their class, his students each started a blog and tracked its performance using Google Analytics. The outcome? Once his students had built up a collection … [Read more...]

Have you ever wondered how some people seem to have enough time to accomplish everything that they want to? Do you seem to rush from task to task and never seem to finish anything? As a busy business owner and marketer, I understand how frustrating it can be to come home after a busy day and think “what did I accomplish today..?”.  If you are like me, you need ways to get more done in less time.  And, you need systems that are both simple yet effective. Here are my favorite time management … [Read more...]