It’s important that visitors to your website have a positive experience. Why? According to the 2014 B2B State of Procurement, 94% of B2B buyers report that they conduct online research before purchasing a business product. If you're not providing an excellent online experience, those important visitors may leave and never return. When Does Business Development Enter the Picture? Today’s business decision-makers begin by researching your capabilities online. By the time they speak with … [Read more...]

Great marketing skills are attained through experience and proper training. Social media should be no different. Social media training for business is available, affordable, and may be just the right fit for you. But is it? YES. Social Media Training is a GO! If you are tasked with managing social media for your business or brand, training is essential to your job. With constant changes to platforms and algorithms, staying up-to-date can take some work. A training program can quickly … [Read more...]

“If you build it, they will come.”That advice may have worked for Kevin Costner’s character in Field of Dreams, but it rarely works for a blog. If you are like most of our clients, you put a lot of time and effort into researching and writing your blog posts. You want to make sure that someone sees your work! Don't post them once and never use the content again. 3 Easy Ways to Promote Your Blog and Get More Readers Quote Yourself One of the easiest ways to make the most out of a blog post is … [Read more...]

Blogging can be a valuable tool for marketing your business. It helps you engage with customers and ultimately, make their lives easier. If you’re not blogging, it’s time to get started! Or, your company risks getting left behind. And, considering that companies with blogs produce 2/3 more monthly leads than those without, blogging presents a tremendous opportunity for your brand. If you need a bit of inspiration, here are four reasons why your business should be blogging. 4 Reasons Your … [Read more...]