It’s easier to keep a customer than to gain a new one. But in our business, we often have clients that lose sight of this and focus all their efforts on new customer acquisition. For instance... Last summer we ran a short social media campaign for a small, local company that led to 255 new customers. That might seem like a huge success, but they were unprepared for the uptick in their business. They became overwhelmed, having to close their doors early some days due to lack of supplies and … [Read more...]

LinkedIn is a powerful social tool and provides an excellent opportunity for companies to establish thought leadership with their target audience. Yet, many companies struggle using the “world's largest professional social network”. So, how can your company establish thought leadership on LinkedIn? Executives! Your executive team is your biggest brand advocates. With their LinkedIn networks of clients, colleagues, and friends, they can help you establish a solid thought leadership … [Read more...]

Did you know that 73% of executives don’t believe that marketers are focused enough on results? Uh oh! Social Media Reporting: Showing Your Boss More Than Just Results At Move Digital, we manage all sorts of social media campaigns with different goals and objectives. Regardless of the client’s campaign, there are four things that guide our reporting: Goals Audience Results Recommendations & Action Items GOALS Social media can drive brand awareness, assist with customer … [Read more...]

Bill Belew is a content marketing, social media trainer and professional speaker. In 2013 he taught a Marketing with Social Media MBA course at a university in San Jose, the heart of Silicon Valley. He wrote about his students’ experiences with blogging at What Happens to Your Traffic When You Stop Writing at Your Blog? As part of their class, his students each started a blog and tracked its performance using Google Analytics. The outcome? Once his students had built up a collection … [Read more...]