When you sit down to create a Facebook ad, you know the goal comes first. After that, you gotta think through how to measure its effectiveness. It’s easy to get bogged down in the science of the ad, and not put as much effort into making sure the message and ad content also work toward your…
It’s the day before your big annual sale. Did you post about it on Facebook? Twitter? Instagram? If not, do you race to write something witty and find a picture that might, kind-of work? But then you ended up posting at a bad time of day, and many people don’t see the post. It certainly…
No one in business likes the word “audit”. Audits aren’t fun. But what if we told you there is one kind of audit that is super important and can even be helpful? YES. A social media audit! WHY!!?? (We can hear you screaming!) You have to make sure your current social media efforts are relevant…
You wouldn’t make a significant business decision without a plan, right? No, you’d want to make sure you knew as much information as possible to predict the outcome of your decision. To understand how to focus your efforts for the best results. Social media is no different. “You need to know how and why you’re getting…
You get a notification that there’s a comment on the latest Facebook post for your business. It’s a customer offering a critical suggestion on how you can improve your service. What do you do? The answer is that the business responds to that customer with an open and public “reply” comment… just like the original. But, wouldn’t it be…
This is the first blog in a series where we explore the parts of social media that businesses aren’t doing but should be. As we talk to potential clients and teach classes, we hear so many excuses. In this article, we’re going to bypass those excuses and tell it to you straight. Let’s start with…
It wasn’t hard for me to make a prediction for 2018. I’ve been saying this for months and have already seen it in action. Quality over quantity. It is imperative that your business creates meaningful social media posts directed at your specific audience. Here’s exactly what I said – Less IS more. Last September, Nike…
We work hard to stay ahead. To get out in front of what’s new in social media. Since we are continually researching, listening, learning, and sharing, wouldn’t it be fun to predict what’ll be important in 2018? Each of the Move Digital team members took the challenge and offered a prediction for the coming year. See…
Your business is working hard on a successful marketing strategy that includes many social media tactics. If using brand advocates is not included in this strategy, you are missing out. Why should you pursue brand advocates and look to your staff to fill that role? Employee Advocates Make a Big Impact on Social Media for…