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Photo of tacos on phone for Instagram ad

Examples of Instagram Ads That Work and Why

Digital AdvertisingBy Laurie HeardOctober 9, 2018

Give yourself a break; we are all still new to running ads on Instagram. And with so many options, how do you make sure that your message and ad content are achieving your goals? It’s also easy to get rushed and not put as much effort into making sure everything is working the way it should.…

Red alarm light goes off after Facebook data breach

Facebooks Data Breach and What to do About It

News & InsightsBy Laurie HeardSeptember 30, 2018

You may have heard, recently, about the Facebook data breach affecting over 50 million people. If you were one of those affected by the breach, Facebook logged you out of your account. You should have received a notification on the top of your newsfeed about what occurred. Facebook has also confirmed that third-party sites (websites…

Examples of Facebook Ads That Work and Why

Digital AdvertisingBy Laurie HeardAugust 21, 2018

When you sit down to create a Facebook ad, you know the goal comes first. After that, you gotta think through how to measure its effectiveness. It’s easy to get bogged down in the science of the ad, and not put as much effort into making sure the message and ad content also work toward your…

blank social media calendar

Guide to Social Media Calendars with a FREE Social Calendar Template

Social MediaBy Laurie HeardJune 19, 2018

It’s the day before your big annual sale. Did you post about it on Facebook? Twitter? Instagram? If not, do you race to write something witty and find a picture that might, kind-of work? But then you ended up posting at a bad time of day, and many people don’t see the post. It certainly…

Computer with tabs to instagram, twitter, tumblr, and facebook open

How to Audit your Social Media (With a FREE Audit Template)

Social MediaBy Laurie HeardJune 12, 2018

No one in business likes the word “audit”. Audits aren’t fun. But what if we told you there is one kind of audit that is super important and can even be helpful? YES. A social media audit! WHY!!?? (We can hear you screaming!) You have to make sure your current social media efforts are relevant…

woman researches social media strategy on laptop

Create a Social Media Strategy in 6 Simple Steps

Social MediaBy Laurie HeardJune 5, 2018

You wouldn’t make a significant business decision without a plan, right? No, you’d want to make sure you knew as much information as possible to predict the outcome of your decision. To understand how to focus your efforts for the best results. Social media is no different. “You need to know how and why you’re getting…

keyboard with icons for public responses to customers on social media

Your Business Should Respond Publicly on Social Media and This is Why

Social MediaBy Laurie HeardMarch 27, 2018

You get a notification that there’s a comment on the latest Facebook post for your business. It’s a customer offering a critical suggestion on how you can improve your service. What do you do? The answer is that the business responds to that customer with an open and public “reply” comment… just like the original. But, wouldn’t it be…

several people sitting while on their phones looking at social media advertisements from businesses

Your Business Should Advertise on Social Media and This is Why

Digital AdvertisingBy Laurie HeardMarch 13, 2018

This is the first blog in a series where we explore the parts of social media that businesses aren’t doing but should be. As we talk to potential clients and teach classes, we hear so many excuses. In this article, we’re going to bypass those excuses and tell it to you straight. Let’s start with…

Floating marketing icons

Should Your Business Focus on Quality Over Quantity?

Content CreationBy Laurie HeardFebruary 13, 2018

It wasn’t hard for me to make a prediction for 2018. I’ve been saying this for months and have already seen it in action. Quality over quantity. It is imperative that your business creates meaningful social media posts directed at your specific audience. Here’s exactly what I said – Less IS more. Last September, Nike…

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Based in Huntsville, Alabama, Move Digital Group is a data-driven marketing agency. Our services include strategy, online marketing, and helping experts become more visible in their industry. 

We serve the legal, healthcare, accounting, finance, advisory, architecture, engineering, construction, and consulting industries.

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