Digital Marketing Blogs

One of the most accessible ways to build brand awareness is using social media. When used properly, social media allows a brand to share its personality while connecting and providing value to its audience. When starting a business, almost anyone will tell you that establishing a social media presence is virtually non-negotiable. This is because […]

The days of billboards, commercials, and newspaper advertisements seem to be fading into obscurity these days for professional services firms (unless you are a personal injury lawyer). Instead, digital efforts such as social media advertising, Google ads, and optimized websites are replacing these traditional marketing efforts. But is this switch benefitting companies? We say yes. […]

When building a recognizable brand, a professional service business must be able to define itself, its customers, its goals, its look, its voice, and its marketing strategy. This knowledge and foresight are imperative to stand out from the crowd and create a long-lasting, memorable brand. If you build it they will come. That famous phrase […]

Analyzing the mistakes people make working with a marketer led to the discovery of a common thread. It turns out, working with a marketer is a lot like entering into a romantic relationship.  That is to say; if you do not have good communication, trust, and respect, you will not succeed.  For example, if your […]

Just as looking back on the past year’s digital marketing trends is essential for reflection and growth, looking forward is essential to learning and innovating. While 2020 taught us nothing is predictable, we took the time to analyze some of this year’s emerging trends, to try our hand at predicting what’s to come. That meant […]

As 2020 comes to a close, the Move Digital team took some time to reflect on the digital marketing trends that marked the year. This year was an uncertain and challenging year for pretty much everyone. With so much change and upheaval, it is only natural that social media experienced some massive shifts. While some […]

Keeping up with digital marketing terms and acronyms can seem like learning a foreign language to even the most seasoned professionals. However, getting a better grasp on these industry terms can unlock a whole new world in digital marketing. After this blog, not only will you know that CTR’s and impressions are important, but you’ll […]

The holidays are centered around quality time, cherished traditions, special meals, and gratitude. While this holiday season will undoubtedly be different from what we are used to, there is an argument to be made that we need the magic of the holiday season now more than ever. Knowing this, developing a holiday marketing strategy that […]

Budgets are equal parts necessary and disliked in both personal and professional settings.  A necessary evil if you will.  When it comes to determining what to spend on marketing, the budgets can often seem even more complicated and vague.  Do you want to focus only on digital marketing? Invest in valuable sponsorships? Stick to the […]

There are plenty of acronyms in the digital marketing world these days. Sometimes it can feel like you’re reading through a jumbled alphabet. Two of these acronyms you probably see thrown around a lot are SEO and SEM. In fact, they are often mentioned together because of how closely they coordinate. But what is the […]

Essential is a word we’ve all heard quite a lot lately. Determining what is essential to keep our business running, our customers happy, our bottom line growing. We can all agree that we understand what essential means. So before you know if online marketing (also known as digital marketing) is essential, let’s make sure we […]