The holidays are centered around quality time, cherished traditions, special meals, and gratitude. While this holiday season will undoubtedly be different from what we are used to, there is an argument to be made that we need the magic of the holiday season now more than ever. Knowing this, developing a holiday marketing strategy that […]
What Should be Included in Your Marketing Budget?
Budgets are equal parts necessary and disliked in both personal and professional settings. A necessary evil if you will. When it comes to determining what to spend on marketing, the budgets can often seem even more complicated and vague. Do you want to focus only on digital marketing? Invest in valuable sponsorships? Stick to the […]
What is the Difference Between SEO and SEM and Why Should You Care
There are plenty of acronyms in the digital marketing world these days. Sometimes it can feel like you’re reading through a jumbled alphabet. Two of these acronyms you probably see thrown around a lot are SEO and SEM. In fact, they are often mentioned together because of how closely they coordinate. But what is the […]
Social Media Mistakes That Cost Your Business
Here’s a little-known secret outside of professional social media managers – social media success takes time. It takes time to hone your business’ message, find your audience, and get sustainable interaction and engagement. It’s about consistency, constant use of great content, and using the data available to make adjustments. During all of this, there are […]
Why Digital Marketing is Essential For Your Business
Essential is a word we’ve all heard quite a lot lately. Determining what is essential to keep our business running, our customers happy, our bottom line growing. We can all agree that we understand what essential means. So before you know if online marketing (also known as digital marketing) is essential, let’s make sure we […]
3 Reasons Why You Shouldn’t Neglect Local Marketing
You are taking your business global. The world is your customer. As a business owner or manager, you should have lofty goals. We will ask, however, for you to bring it back down a bit. In fact, bring it all the way back to your local market. The one that’s happening right outside your door. […]
What is a Social Media Marketing Strategy and Why Do You Need One Now?
They say that “planning is key to success”. In social media, EVERYTHING should start with a plan! If you don’t know why your business is on Instagram, or not on Snapchat, then how can you use the platform correctly? If you don’t understand what your audience is looking for, how will you know how to […]
Tapping Into the Trend of Influencer Marketing
You most certainly have heard the term “influencer marketing”. Your business may even be actively engaging in the practice. Is it for everyone? Is it something to just have on your social media strategy radar, or do you need to be seriously considering implementation? Here is the 2018 influencer marketing prediction that I made – Partnering with […]
Should Your Business Focus on Quality Over Quantity?
It wasn’t hard for me to make a prediction for 2018. I’ve been saying this for months and have already seen it in action. Quality over quantity. It is imperative that your business creates meaningful social media posts directed at your specific audience. Here’s exactly what I said – Less IS more. Last September, Nike posted 5 times on […]
Should I Hire an Agency for My Business Marketing (Part 3)
Businesses may, at some point, be faced with the decision on whether or not to hire an agency for all or some of the marketing. Deciding to hire is only one piece of the puzzle. Choosing the right agency is another. In part 3 or our series, we look at how to choose an agency after […]
Should I Hire an Agency for My Business Marketing (Part 2)
Busy business teams, both small and large, often have an in-house marketing staff. For many reasons, hiring an agency for all or some of the marketing strategy or tasks is a very real conversation to have. Should you hire an agency? In part two of this series, we explore the answer NO. 4 Reasons Why I Should […]
Should I Hire an Agency for My Business Marketing (Part 1)
Busy businesses do much of their marketing in-house or through corporate directives. Hiring an agency for all, or some, of the marketing strategy or tasks, is a conversation that often takes place. Should you hire an agency? In part one of this series, we explore the answer YES. 6 Reasons Why I Should Hire an Agency for My […]