Essential is a word we’ve all heard quite a lot lately. Determining what is essential to keep our business running, our customers happy, our bottom line growing. We can all agree that we understand what essential means. So before you know if online marketing (also known as digital marketing) is essential, let’s make sure we […]
3 Reasons Why You Shouldn’t Neglect Local Marketing
You are taking your business global. The world is your customer. As a business owner or manager, you should have lofty goals. We will ask, however, for you to bring it back down a bit. In fact, bring it all the way back to your local market. The one that’s happening right outside your door. […]
What is a Social Media Marketing Strategy and Why Do You Need One Now?
They say that “planning is key to success”. In social media, EVERYTHING should start with a plan! If you don’t know why your business is on Instagram, or not on Snapchat, then how can you use the platform correctly? If you don’t understand what your audience is looking for, how will you know how to […]
Tapping Into the Trend of Influencer Marketing
You most certainly have heard the term “influencer marketing”. Your business may even be actively engaging in the practice. Is it for everyone? Is it something to just have on your social media strategy radar, or do you need to be seriously considering implementation? Here is the 2018 influencer marketing prediction that I made – Partnering with […]
Should Your Business Focus on Quality Over Quantity?
It wasn’t hard for me to make a prediction for 2018. I’ve been saying this for months and have already seen it in action. Quality over quantity. It is imperative that your business creates meaningful social media posts directed at your specific audience. Here’s exactly what I said – Less IS more. Last September, Nike posted 5 times on […]
Should I Hire an Agency for My Business Marketing (Part 3)
Businesses may, at some point, be faced with the decision on whether or not to hire an agency for all or some of the marketing. Deciding to hire is only one piece of the puzzle. Choosing the right agency is another. In part 3 or our series, we look at how to choose an agency after […]
Should I Hire an Agency for My Business Marketing (Part 2)
Busy business teams, both small and large, often have an in-house marketing staff. For many reasons, hiring an agency for all or some of the marketing strategy or tasks is a very real conversation to have. Should you hire an agency? In part two of this series, we explore the answer NO. 4 Reasons Why I Should […]
Should I Hire an Agency for My Business Marketing (Part 1)
Busy businesses do much of their marketing in-house or through corporate directives. Hiring an agency for all, or some, of the marketing strategy or tasks, is a conversation that often takes place. Should you hire an agency? In part one of this series, we explore the answer YES. 6 Reasons Why I Should Hire an Agency for My […]
2 Ways Professional Services Can Stand Out to a Younger Generation
Younger generations need professional services such as insurance, accountants, doctors, and lawyers. How can you reach out to a younger generation and convert them into clients? We have a few ideas to get you started. 2 Ways Professional Services Can Stand Out to a Younger Generation 1. Don’t Be Old School One thing to understand about […]
Maximize Your Company’s Event Sponsorship (Part 3)
Your company found a great way to – Build credibility Increase brand awareness Create community goodwill Reach key demographics Stand out from the competition What did you do to meet all of these objectives? Community investment through event sponsorship. Everything you need to do before the big event was covered in Part 1. <<<READ PART 1 […]
Maximize Your Company’s Event Sponsorship (Part 2)
Is your company looking for ways to – Build credibility? Increase brand awareness? Create community goodwill? Reach key demographics? Stand out from the competition? There’s a surprisingly easy answer to meeting all of those objectives: Community investment through event sponsorship. Once you’ve committed to sponsoring a community event, catch up on what you need to […]
Maximize Your Company’s Event Sponsorship (Part 1)
Is your company looking for ways to – Build credibility? Increase brand awareness? Create community goodwill? Reach key demographics? Stand out from the competition? Did you know that you can accomplish all of those objectives with one thing? It’s true! The answer: Community investment through event sponsorship. One of the easiest and most high-profile ways […]