Getting organized can be a challenge for any job. Social media management can be particularly challenging. There’s brand management, customer service, marketing strategy, and campaign tactics… all vying for your attention and their place online. Information moves fast, and if your team isn’t out front and keeping up, it will get left behind. Social media managers have…
When you think of traditional media, the biggest behemoth of them all is television! It’s also the one that has been most affected by the new kid on the block of digital media. To television’s credit, it hasn’t waived its fist and said “get off my lawn” but instead has tried to adapt to and…
Work smarter, not harder! That’s how we operate. If there is a tool that can help us be more productive with our day, we are game to give it a try. In that spirit, we’ve been using Chrome extensions quite a bit. And if you are like us, you spend a huge chunk of time working online.…
Ever watch videos on Facebook at work, in line at the bank, or in a doctor’s waiting room? Yep, me too. That’s why I hate Facebook’s videos autoplaying with sound, a new feature rolling out on Facebook mobile. So, if you don’t want everyone to hear what you are watching, here is how to turn…
Large companies (think Coke, Nike, Chick-Fil-A) have in-house marketing teams. But did you know they also employ agencies? Business owners often assume they have no need for an agency believing they have everything required in their in-house team. Or, more often, their in-house team fears that an agency means their replacement. We feel the opposite…
LinkedIn is often considered a social platform for professional networking. But those in the know realize it offers decidedly more- recruiting, prospecting, marketing, research, and the list goes on. While there is a lot that you can do with LinkedIn, there are a few hidden gems that make the platform incredibly useful. And they can…
“You know we have someone that knows how to post on social media already, right? They even have access to HootSuite and everything.” A few weeks ago, that was said to me in the middle of a meeting with potential clients. They are failing at social media. And even though social media continues to be at…
It’s easier to keep a customer than to gain a new one. But in our business, we often have clients that lose sight of this and focus all their efforts on new customer acquisitions. For instance… Last summer, we ran a short social media campaign for a small, local company that led to 255 new…
LinkedIn is a powerful social tool and provides an excellent opportunity for companies to establish thought leadership with their target audience. Yet, many companies struggle to use the “world’s largest professional social network.” So, how can your company establish thought leadership on LinkedIn? Executives! Your executive team is your biggest brand advocate. With their LinkedIn networks…