Busy business teams, both small and large, often have an in-house marketing staff. For many reasons, hiring an agency for all or some of the marketing strategies or tasks is a very real conversation to have. Should you hire an agency? In part two of this series, we explore the answer NO. 4 Reasons Not Hire an…
Busy businesses do much of their marketing in-house or through corporate directives. Hiring an agency for all (or some) of the marketing strategy or tasks is a conversation that often takes place. Should you hire an agency? In part one of this series, we explore the answer YES. 6 Reasons To Hire an Agency for Business…
By now, you may have heard about the News Feed test Facebook is running in 6 countries. If you haven’t, here is a summary: In this trial, Facebook is moving all Business Pages content, except for paid placements, into a separate feed called ‘Explore.’ Only the family and friends you follow will show up in your…
Younger generations need professional services such as insurance, accountants, doctors, and lawyers. How can you reach out to a younger generation and convert them into clients? We have a few ideas to get you started. 2 Ways Professional Services Can Stand Out to a Younger Generation 1. Don’t Be Old School One thing to understand about…
Your customers want information. How can you better communicate with consumers? One under-utilized way is through social media platforms like LinkedIn. It provides a perfect place to post information about your professional services business. What’s more? It’s an especially ideal place to reach the highly desirable young professional demographic. Having undergone more than a few…
Instagram is the 4th most downloaded app in the United States. 500 million people are actively using Instagram every month. It’s growing, and it’s a powerful social media tactic for small – medium-sized businesses. Why? It’s an equal playing field. You don’t have to spend a dime to have the same chance of showing up…
People want information! And where do people go for information these days? They turn to Twitter. Don’t let Twitter be the outcast of your social media strategy. It’s a lot easier to use and understand than it looks. Plus, you can reach people who are telling you they want to be reached for FREE. Here’s…
What’s one of the easiest ways to get information out to consumers? Go where they already are: on Facebook! And what even tops that? You can reach people who are telling you they want to be reached for FREE. You can use Facebook effectively without spending a dime. Here’s how. Understanding Who Uses Facebook The…
Business professionals spend 47 hours a week at work, 52 minutes a day commuting, and 42 hours a year stuck in traffic jams. Our work days are longer and our free time is shorter. But even on a tight schedule, it’s crucial to find new ways to stay relevant in your industry, keep up on…