What happens when increased awareness brings out an increase in customer complaints? That's precisely what happened to our client when we began to raise their brand awareness. The increase in exposure resulted in some negative reviews. We worked together with the client to focus on solving these customer service issues with a robust social care strategy. What did we do? Case Study: Social Media Customer Care One of the first steps in a social care strategy is to engage in active … [Read more...]

Businesses may, at some point, be faced with the decision on whether or not to hire an agency for all or some of the marketing. Deciding to hire is only one piece of the puzzle. Choosing the right agency is another. In part 3 or our series, we look at how to choose an agency after you've decided to hire one. How Should I Choose an Agency to Hire for My Business Marketing 1. First things first, identify what you need help with. Does your budget allow for training and social media or are you … [Read more...]

Busy business teams, both small and large, often have an in-house marketing staff. For many reasons, hiring an agency for all or some of the marketing strategy or tasks is a very real conversation to have. Should you hire an agency? In part two of this series, we explore the answer NO. 4 Reasons Why I Should Not Hire an Agency for My Business Marketing If the answer is no, then why? 1. You don't have the internal structure to support working with an agency. If you are limited on … [Read more...]

Busy businesses do much of their marketing in-house or through corporate directives. Hiring an agency for all, or some, of the marketing strategy or tasks, is a conversation that often takes place. Should you hire an agency? In part one of this series, we explore the answer YES. 6 Reasons Why I Should Hire an Agency for My Business Marketing If the answer is yes, then why is an agency right for you? There are things to consider when you are in the financial services … [Read more...]