Businesses may, at some point, be faced with the decision on whether or not to hire an agency for all or some of the marketing. Deciding to hire is only one piece of the puzzle. Choosing the right agency is another. In part 3 or our series, we look at how to choose an agency after you've decided to hire one. How Should I Choose an Agency to Hire for My Business Marketing 1. First things first, identify what you need help with. Does your budget allow for training and social media or are you … [Read more...]
Should I Hire an Agency for My Business Marketing (Part 2)
Busy business teams, both small and large, often have an in-house marketing staff. For many reasons, hiring an agency for all or some of the marketing strategy or tasks is a very real conversation to have. Should you hire an agency? In part two of this series, we explore the answer NO. 4 Reasons Why I Should Not Hire an Agency for My Business Marketing If the answer is no, then why? 1. You don't have the internal structure to support working with an agency. If you are limited on … [Read more...]
Should I Hire an Agency for My Business Marketing (Part 1)
Busy businesses do much of their marketing in-house or through corporate directives. Hiring an agency for all, or some, of the marketing strategy or tasks, is a conversation that often takes place. Should you hire an agency? In part one of this series, we explore the answer YES. 6 Reasons Why I Should Hire an Agency for My Business Marketing If the answer is yes, then why is an agency right for you? There are things to consider when you are in the financial services … [Read more...]
What the Facebook News Feed Test Means for Businesses
By now you may have heard about the News Feed test Facebook is running in 6 countries. If you haven't, here is a summary: In this trial, Facebook is moving all Business Pages content, except for paid placements, into a separate feed called ‘Explore’. Only the family and friends you follow will show up in your main News Feed. Since the announcement, we've seen panic and anger arise out of fear that the ever declining organic (free) reach for Facebook pages will all but die if this … [Read more...]
2 Ways Professional Services Can Stand Out to a Younger Generation
Younger generations need professional services such as insurance, accountants, doctors, and lawyers. How can you reach out to a younger generation and convert them into clients? We have a few ideas to get you started. 2 Ways Professional Services Can Stand Out to a Younger Generation 1. Don't Be Old School One thing to understand about the younger generations is that they do not like to fill out paperwork and wait days and days for quotes. Not to mention the fact that they don't want to have to … [Read more...]