Instagram is a powerful social media tool for businesses. That is a fact. But if all you know about Instagram is pretty filtered pictures and rows of hashtags, you might not understand how. Through Facebook's Ads Manager platform, you can use Instagram to place targeted ads, generating business leads and creating conversions. And, you can use the built-in analytics to see who is engaging and what content resonates with your audience. If you're new to Instagram for business or are … [Read more...]
The Beginners Guide to Instagram Advertising
Ready to give Instagram Advertising a try? If you are already running Instagram ads, this will be an excellent refresher for you. If you are new to social media ads, here is our step by step guide to get started! The Beginners Guide to Instagram Advertising Step 1: This is your friendly reminder that Facebook owns Instagram and all of your Instagram ads are run through Facebook Ads Manager or Business Manager. Make sure they are connected through the settings on your Facebook … [Read more...]
How to Create Instagram Lead Ads
If you are using social media to generate business leads, look no further than Instagram. Did you even know you could run Instagram lead ads? Lead ads allow someone to show you they're interested in what you have to offer by providing personal information. If someone gives you their info and opens a path for communication, that's a lead! How to Create Instagram Lead Ads Before you place any ads on Instagram, make sure your bio is optimized to collect leads. Your bio can and should include a … [Read more...]
How to Create Instagram Stories Ads
Aren't we all addicted to Instagram Stories? Whether it's your from a best friend or a fav coffee shop, stories give us immediate insight into what's happening RIGHT NOW! And checking them a couple of times a day for fear of missing out (FOMO) is real. They do disappear after 24 hours after all. But Instagram Stories ads don't! How to Create Instagram Stories Ads Instagram Stories ads appear in between the stories of the people and brands you follow. While the Instagram app is … [Read more...]
How to Keep Up With Social Media When Everything Keeps Changing
Social media is always changing. Don't believe us? Then you haven't been paying attention the last 5 years. If, on the other hand, you have a social media strategy in place but you've struggled to keep up with the ever-changing landscape and algorithms so that it works properly... relief is here! Keeping up with the changes doesn't have to be time-consuming or expensive. How to Keep Up With Social Media When Everything Keeps Changing We all have budget and time constraints. It's the … [Read more...]
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