Let’s talk Instagram. You are on it, right? You love to post pics and “heart” those family vacation photos? Maybe you’ve even posted a picture of your fancy dinner or a selfie with friends. If so, you are one of 800 million active Instagram users! Those 800 million users don’t just follow their favorite people […]
Case Study: Increase Event Attendance
What can you do if traditional advertising isn’t bringing people out to your event? That’s the problem our client was facing. And they desperately needed more people to attend their events. If you know us at all, you know we came in with a solution that involved social media advertising! Why? Because it works. We […]
Case Study: Social Media Lead Generation
Can social media generate leads? You bet it can. We helped a recent client do just that. This client’s business development team needed more efficient lead generation. Their current social media plan, though seemingly effective, just wasn’t getting it done. We worked together to create a new social media strategy to help them stand out with their audience and bring […]
Case Study: Social Media Customer Care
What happens when increased awareness brings out an increase in customer complaints? That’s precisely what happened to our client when we began to raise their brand awareness. The increase in exposure resulted in some negative reviews. We worked together with the client to focus on solving these customer service issues with a robust social care strategy. What […]
Tapping Into the Trend of Influencer Marketing
You most certainly have heard the term “influencer marketing”. Your business may even be actively engaging in the practice. Is it for everyone? Is it something to just have on your social media strategy radar, or do you need to be seriously considering implementation? Here is the 2018 influencer marketing prediction that I made – Partnering with […]
Should I Hire an Agency for My Business Marketing (Part 3)
Businesses may, at some point, be faced with the decision on whether or not to hire an agency for all or some of the marketing. Deciding to hire is only one piece of the puzzle. Choosing the right agency is another. In part 3 or our series, we look at how to choose an agency after […]
Should I Hire an Agency for My Business Marketing (Part 2)
Busy business teams, both small and large, often have an in-house marketing staff. For many reasons, hiring an agency for all or some of the marketing strategy or tasks is a very real conversation to have. Should you hire an agency? In part two of this series, we explore the answer NO. 4 Reasons Why I Should […]
Should I Hire an Agency for My Business Marketing (Part 1)
Busy businesses do much of their marketing in-house or through corporate directives. Hiring an agency for all, or some, of the marketing strategy or tasks, is a conversation that often takes place. Should you hire an agency? In part one of this series, we explore the answer YES. 6 Reasons Why I Should Hire an Agency for My […]
What the Facebook News Feed Test Means for Businesses
By now you may have heard about the News Feed test Facebook is running in 6 countries. If you haven’t, here is a summary: In this trial, Facebook is moving all Business Pages content, except for paid placements, into a separate feed called ‘Explore’. Only the family and friends you follow will show up in your […]
2 Ways Professional Services Can Stand Out to a Younger Generation
Younger generations need professional services such as insurance, accountants, doctors, and lawyers. How can you reach out to a younger generation and convert them into clients? We have a few ideas to get you started. 2 Ways Professional Services Can Stand Out to a Younger Generation 1. Don’t Be Old School One thing to understand about […]
The Business Guide to Using LinkedIn for Free
Your customers want information. How can you better communicate with consumers? One under-utilized way is through social media platforms like LinkedIn. It provides a perfect place to post information about your professional services business. What’s more? It’s an especially ideal place to reach the highly desirable young professional demographic. Having undergone more than a few […]
The Business Guide to Using Instagram for Free
Instagram is the 4th most downloaded app in the United States. 500 million people are actively using Instagram every month. It’s growing, and it’s a powerful social media tactic for small – medium sized businesses. Why? It’s an equal playing field. You don’t have to spend a dime to have the same chance of showing […]