We need more emails for our weekly email blast. One of our clients needs people to request more information about their services. Another client would like people to call and schedule an appointment. If only there was a Facebook ad that made it easy for someone to do these things while scrolling through their feed?…
Do you sell stuff on your website? Do you publish a blog? Does your website have a place to collect information (email sign up, application, survey)? If you answered YES to any one of those questions, you need people to ACTUALLY VISIT your website. So they will do what you need them to do. One…
Let’s talk about Instagram Stories and how to make them work for your business and brand. Wait, what??!! That’s a lot to unpack. Let’s back up for a second. What is an Instagram Story? In its basic form, an Instagram Story is a feature of Instagram that allows users to post pictures or videos that…
Should your business be on Instagram? Yes. No. Maybe. It’s okay to take some time and find out the right answer. Here are a few things to consider. Should Your Business Be On Instagram? Deciding to be (or stay) on Instagram is not one to take lightly. I know we are talking social media here, but it’s…
There is no mystery to effectively using Facebook for your business. The key is to set goals and then measure to make sure you are meeting them. That’s where your metrics and analysis come in! What do we mean when we say “metrics”? Metrics are the numbers you will measure against or the result from measuring.…
Instagram is a powerful social media tool for businesses. That is a fact. But if all you know about Instagram is pretty filtered pictures and rows of hashtags, you might not understand how. Through Facebook’s Ads Manager platform, you can use Instagram to place targeted ads, generating business leads and creating conversions. And, you can use…
Ready to give Instagram Advertising a try? If you are already running Instagram ads, this will be an excellent refresher for you. If you are new to social media ads, here is our step-by-step guide to get started! The Beginners Guide to Instagram Advertising Step 1: This is your friendly reminder that Facebook owns Instagram…
If you are using social media to generate business leads, look no further than Instagram. Did you even know you could run Instagram lead ads? Lead ads allow someone to show you they’re interested in what you have to offer by providing personal information. If someone gives you their info and opens a path for communication,…
Aren’t we all addicted to Instagram Stories? Whether it’s your from a best friend or a fav coffee shop, stories give us immediate insight into what’s happening RIGHT NOW! And checking them a couple of times a day for fear of missing out (FOMO) is real. They do disappear after 24 hours after all. But Instagram…