Social media is always changing. Don’t believe us? Then you haven’t been paying attention the last 5 years. If, on the other hand, you have a social media strategy in place but you’ve struggled to keep up with the ever-changing landscape and algorithms so that it works properly… relief is here! Keeping up with the changes…
Hopefully, by now, you’ve set up your business Instagram account and may even be running ads on it. Using Instagram to market your business can actually be fun. Yes, fun! And it might be just what you needed to inject some real personality into your products and brand. So what’s the next step? How to Analyze…
Now that your business is using Instagram (you are, right?), you’re having fun posting pictures and interacting with the other 700 million daily users! Well, maybe you aren’t engaging with ALL 700 million, but you are building your audience of followers and regularly adding to the photo gallery. Now it’s time to use Instagram to market your business…
Let’s talk Instagram. You are on it, right? You love to post pics and “heart” those family vacation photos? Maybe you’ve even posted a picture of your fancy dinner or a selfie with friends. If so, you are one of 800 million active Instagram users! Those 800 million users don’t just follow their favorite people…
What can you do if traditional advertising isn’t bringing people out to your event? That’s the problem our client was facing. And they desperately needed more people to attend their events. If you know us at all, you know we came in with a solution that involved social media advertising! Why? Because it works. We…
Can social media generate leads? You bet it can. We helped a recent client do just that. This client’s business development team needed more efficient lead generation. Their current social media plan, though seemingly effective, just wasn’t getting it done. We worked together to create a new social media strategy to help them stand out with their audience and bring…
What happens when increased awareness brings out an increase in customer complaints? That’s precisely what happened to our client when we began to raise their brand awareness. The increase in exposure resulted in some negative reviews. We worked together with the client to focus on solving these customer service issues with a robust social care strategy. What…
You most certainly have heard the term “influencer marketing.” Your business may even be actively engaging in the practice. Is it for everyone? Is it something to just have on your social media strategy radar, or do you need to be seriously considering implementation? Here is the 2018 influencer marketing prediction that I made – Partnering with…
Businesses may, at some point, be faced with the decision of whether or not to hire an agency for all or some of the marketing. Deciding to hire is only one piece of the puzzle. Choosing the right agency is another. In part three of our series, we look at how to choose an agency after…