LinkedIn is often considered a social platform for professional networking. But those in the know realize it offers decidedly more- recruiting, prospecting, marketing, research, and the list goes on. While there is a lot that you can do with LinkedIn, there are a few hidden gems that make the platform incredibly useful. And they can…
“You know we have someone that knows how to post on social media already, right? They even have access to HootSuite and everything.” A few weeks ago, that was said to me in the middle of a meeting with potential clients. They are failing at social media. And even though social media continues to be at…
It’s easier to keep a customer than to gain a new one. But in our business, we often have clients that lose sight of this and focus all their efforts on new customer acquisitions. For instance… Last summer, we ran a short social media campaign for a small, local company that led to 255 new…
LinkedIn is a powerful social tool and provides an excellent opportunity for companies to establish thought leadership with their target audience. Yet, many companies struggle to use the “world’s largest professional social network.” So, how can your company establish thought leadership on LinkedIn? Executives! Your executive team is your biggest brand advocate. With their LinkedIn networks…
Did you know that 73% of executives don’t believe that marketers are focused enough on results? Uh oh! Showing Your Boss More Than Just Results At Move Digital, we manage all sorts of social media campaigns with different goals and objectives. Regardless of the client’s campaign, there are four things that guide our reporting: GOALS…
Bill Belew is a content marketing, social media trainer, and professional speaker. In 2013 he taught Marketing with Social Media MBA course at a university in San Jose, the heart of Silicon Valley. He wrote about his students’ experiences with blogging at What Happens to Your Traffic When You Stop Writing at Your Blog? As…
Have you ever wondered how some people seem to have enough time to accomplish everything that they want to? Do you seem to rush from task to task and never seem to finish anything? As a busy business owner and marketer, I understand how frustrating it can be to come home after a busy day…
You probably suspect that social media can be an important part of your accounting firms marketing. Otherwise, you wouldn’t be reading this blog. Social media can give your brand followers and help drive website traffic!
You may have heard that business blogging is a critical part of a modern marketing strategy.
But how frequently does your business need to publish content to really see a return in your marketing efforts?