One of the most accessible ways to build brand awareness is using social media. When used properly, social media allows a brand to share its personality while connecting and providing value to its audience. When starting a business, almost anyone will tell you that establishing a social media presence is virtually non-negotiable. This is because…
Between the end of 2020 and the beginning of 2021, we worked hard to launched redesigned websites for two new Huntsville clients. Website builds and redesigns are always exciting because we get the chance to really craft something that works for our client’s goals. Both clients came to us with similar requests. They wanted fresh…
The days of billboards, commercials, and newspaper advertisements seem to be fading into obscurity these days for professional services firms (unless you are a personal injury lawyer). Instead, digital efforts such as social media advertising, Google ads, and optimized websites are replacing these traditional marketing efforts. But is this switch benefitting companies? We say yes.…
When building a recognizable brand, a professional service business must be able to define itself, its customers, its goals, its look, its voice, and its marketing strategy. This knowledge and foresight are imperative to stand out from the crowd and create a long-lasting, memorable brand. If you build it they will come. That famous phrase…
Apple’s iOS 14.5 update is turning the digital advertising industry on its head. The new privacy options included in the update will affect ad performance, precision, and reporting. Move Digital Group’s Chief Strategist Larkin Grant explains the impact in detail and why she believes every business using Facebook or Instagram advertising should be prepared for…
This week the Move Digital team is joining one of the largest online events for digital marketers: Ad World Conference 2021. Why Ad World Conference 2021? For three days, our team will have the opportunity to interact with over 135 speakers and 50,000 global attendees. The conference covers a wide range of topics, including content…
The digital marketing world agrees that a professional services firm’s website needs an update every three years. Keeping that schedule allows for upgrades in web design, technology, and website performance. So however upsetting this statistic may be, accepting it is the first step in creating and maintaining a successful site. The second step is figuring…
Social media marketing tools are essential for anyone in the digital marketing space. After all, a recent study by the Institute of PR found that a typical social media manager averages anywhere from 41-59 hours of work per week. With statistics like that, you take all the help you can get. Social media marketing tools help streamline…
Analyzing the mistakes people make working with a marketer led to the discovery of a common thread. It turns out, working with a marketer is a lot like entering into a romantic relationship. That is to say; if you do not have good communication, trust, and respect, you will not succeed. For example, if your…