One of the most important elements of an effective marketing strategy is having a well-designed website. But what does this mean in practice? Simply having an online presence is not enough – your website must be strategic, effective, and visually stunning to really make an impact. In this blog post, we’ll explore all aspects of…
The days of billboards, commercials, and newspaper advertisements seem to be fading into obscurity these days for professional services firms (unless you are a personal injury lawyer). Instead, digital efforts such as social media advertising, Google ads, and optimized websites are replacing these traditional marketing efforts. But is this switch benefitting companies? We say yes.…
Analyzing the mistakes people make working with a marketer led to the discovery of a common thread. It turns out, working with a marketer is a lot like entering into a romantic relationship. That is to say; if you do not have good communication, trust, and respect, you will not succeed. For example, if your…
Business owners take pride in their storefront. They order nice signage, hire landscapers, and make sure their windows are clean. So why do business owners let their websites fall into disrepair? Your website is your digital storefront. It is a customer’s first impression of you online. Many customers even find businesses online before they ever…
If you own a brick and mortar store or office, and a customer walks through the door, that means a potential sale, right? At the very least it’s an opportunity to provide great customer experience. Now how would that customer feel if there were visible staff in your business that ignored them? What if that…