Figuring out how to talk about products and services on social media can be really hard. If you follow the 80/20 rule (80% informative, educational, entertaining, useful/20% sales), it may be difficult to know where products fit into the mix. But it can be done and done well. Even if your products aren’t sexy, colorful,…
Digital video has become a part of our day-to-day lives, growing in production and demand. We are using video to consume information every day, whether for business or personal use. Platforms like YouTube, with its 1 billion+ users, are becoming one of our best resources for education and entertainment. How can you harness the power of…
There are 50% more Facebook advertisers in 2016 than there were in 2015. 6% of active business pages advertise on Facebook. Since there are 50 billion active business pages, 6% is a big number. We spend a lot of time creating and managing digital advertising for our clients. Social advertising is a significant part of many…
There is no magic to growing a successful social media presence. It takes hard work and dedication. To grow your business on social media, you will need a strategy and goals. If you don’t have those in place, stop reading right here… this article won’t do you any good. Assuming you do have a strategy, here…
78% of the U.S. population has a social networking profile. According to a recent Pew Research Center report, your employees are using social media to benefit their work experience by- The worst possible thing employers can do concerning social media is ignore the role it plays in the lives of their employees. It’s time to prioritize training. How…
The lines between personal and professional are clear as mud, as we like to say in the South. Facebook, LinkedIn, Twitter, and Instagram are all places we socialize with one another… just as we would on a public sidewalk, church foyer, or our living room. With the lines so blurred, businesses should be concerned with…
In spite of ever-changing technology, the basic Powerpoint presentation is very much alive and well. It remains standard business practice. And is still most often delivered via projector onto a pull-down screen. Private businesses, educators, government contractors, and non-profits rely on this method of presentation to effectively deliver their message. But thanks to better training, tools, software,…
Is my social media working? That’s an important question to ask. Even more important is knowing how to arrive at the answer. Whether you manage social media internally or contract it out to an agency, there have to be measurements in place so that you know the day-to-day efforts are paying off. And that’s the key to answering…
Digital tools can be a benefit to any business but are especially helpful to small businesses. If your company is like ours, you need to ensure that you maximize productivity and spend money wisely. One way to do that is through free digital tools. To show by example, here are three solutions that are not only free but proven (and personally used…