One of the first questions I ask potential clients is, “What is your budget?” They almost always reply, “I have no idea. I don’t know what it should be.” There’s no one-size-fits-all answer, and if you’ve Googled it, you’ve likely come across a lot of generic advice. Many articles you’ll come across list what should…
To stand out as a thought leader, you must make a significant impact, not just be another voice in the crowd. Thought leaders evolve from subject matter experts to influential figures who shape and lead discussions within their industry. The key? Using data well. Data helps your ideas stand out and resonate with people, enabling…
In the high-stakes game of chess that is today’s business world, every move counts. The pieces on your board? They’re your talent – the driving force behind innovation, service delivery, and maintaining a competitive edge. Traditionally, the strategy and maneuvers to attract and retain these key players have been the responsibility of the Human Resources…
In the rapidly changing world of digital marketing, staying ahead of the curve is crucial. Two effective tools for businesses to stay ahead are Over-the-Top (OTT) advertising and online digital marketing. Understanding and utilizing these innovative strategies can dramatically boost your visibility and impact in the online space. What Exactly is OTT? If you’ve ever…
The Power of Video in Content Marketing Imagine scrolling through your social media feed. What catches your eye the most? Is it a block of text, a static image, or a moving, speaking, and engaging video? The answer is almost always the latter. Video content has the unique capability to captivate an audience, conveying a…
In today’s fast-paced business world, the market can change in a flash. (Hello, February 2020!?) Economic ups and downs, new trends, and worldwide events can make things uncertain. And, during these times, businesses might stop or cut back on their marketing. We understand where these businesses are coming from. It can be scary to spend…
To ensure a positive user experience, it is crucial for websites to cater to their visitors. Here’s why: Research shows that 95% of B2B buyers conduct online research before purchasing business products (2023 Global Newswire). The internet, social media and AI have transformed the way customers gather information. They can read reviews, compare prices, and…
Over the past 12 years serving professional service clients, I’ve seen social media undergo rapid and significant changes. Businesses have enthusiastically adopted social media because it’s perceived as “free” and “easy”. But let me interrupt you for a moment and clarify something. Just because social media is free and easy to use doesn’t guarantee it…
TLDR Summary (Too Long, Didn’t Read): Sustainability should matter to you because it matters to your current team and potential job candidates. By bringing meaning to your workplace through sustainability, recruiting new employees and retaining current team members will be easier. Inauthentic sustainability efforts can undermine your credibility and the impact of your recruiting campaign.…