One of the (many) benefits to having a Facebook Business page is access to Insights. Insights is precisely what it sounds like… metrics, analysis, data… “insight” into the performance of your page. But the first time you click on Insights (found at the top of the page), you might be a bit overwhelmed. It’s a…
Facebook has many useful tools that are not obvious to the casual user. Even savvy post-slingers may be in the dark as to what’s available. One of those useful tools is called the Facebook Pixel. For those of us who run LOTS of different kinds of Facebook ads with LOTS of different goals, the Facebook Pixel…
In this new world of digital advertising, do you feel confident that your budget is big enough? Or do you stay out of the game entirely for fear that your budget is too small? How do you set an ad budget, especially for Facebook ads? How to Set a Facebook Ad Budget There are are…
There is a whole world BEYOND hitting the “Boost Post” button to advertise on Facebook. And we get it… Facebook Ads Manager can be intimidating. That’s why we are here today, to walk you through our Beginner’s Guide to Facebook Ads Manager. Try and follow along while you read, and let’s get you comfortable with…
Is the thought of a Facebook Group for your business appealing? Do you feel left out because you don’t already have one? If you are thinking about Facebook Groups this much, don’t ignore your feelings… it might be time to see if groups have a place in your social media strategy! Groups are fantastic for engaging…
It’s not fair to think that we are all on the same page when it comes to your business and social media. In fact, let’s take a step back and acknowledge that we all have to start from somewhere! We recognize that even today, with almost 2 billion worldwide users of Facebook, your business might…
The human brain processes visual data much faster than text. In fact, it processes this visual information about 60,000 times more quickly! Even more important than that, we humans can recall information we’ve seen better than news we’ve heard. Why is that important in social media? We’re glad you asked! Tips to Improve Your Social…
It’s my turn to talk about the prediction I made for 2018. If you know me, you know I dig into the data and do my research. So it’s no wonder I said – The analytics and data available through social media channels are unmatched. But with the influx of companies choosing to advertise on social media, …
We’ve been discussing the importance of video in social media. Let’s delve into one of the most critical video techniques that should be on your social media radar – Facebook Live. According to Facebook, users watch a live video more than 3x longer, on average, while it’s happening. Users also comment 10x more frequently on Facebook Live…