Your small business has a Facebook ad up and running. Now what? That’s a great question. All too often Facebook posts are boosted and… that’s it. Or an ad is set up in Ads Manager but isn’t reviewed until someone wants to see the results. Don’t do this! What Should Happen After You Hit Submit Here’s my handy…
If you could clone your current customers, would you? And would those clones be more likely to do business with you since they are a copy of your real clients, looking and behaving the same way? Facebook has a way you can do it, and it’s called a “Lookalike Audience”. Let’s figure out how to…
What’s so special about the Facebook “Boost Post” button? You know, the one that lurks in the corner of every post on your company’s business page? Facebook even suggests you click it on posts that are performing well. Facebook REALLY wants you to click that button. STOP! Before you click it for the first time or the…
Why in the world are digital billboards alive and well? While billboards might be considered dinosaurs in the marketing industry, we the people have an ever-shortening attention span. I can’t blame businesses for seeking a captive audience and a few seconds of attention. Put that on daily repeat, and the message will start to seep into…
When you hear the buzz about social media advertising, there is a reason. It works! Let’s zero in on just Facebook advertising. With one billion people active on Facebook, including 200 million just in the US, this is a powerful tool right at your fingertips to reach a lot of people. If you aren’t actively utilizing this…
Social media might be low on your priority list, but I’m here to tell you it shouldn’t be. Social media is forward-facing, just like your office, staff, products and services, and your branding. And it may be the first impression a potential client has of your business. If your company’s social media fails, can it have a negative…
2016 has been a great year for Move Digital. We’ve made many new friends and worked with some amazing clients. We’ve learned new skills, had some personal adventures, and we are ready to usher in 2017. To close out this year of growth and change, we wanted to share our top blogs and a few…
Being well connected is an asset to a small business owner. Whether it results in actual sales or in other ways like an excellent PR opportunity or an introduction that helps you fill a vacant position, the payoff can be significant. As we head into 2017, it’s time to review the basics of networking for…
Sometimes, when it comes to social media, you’ll hear the term “pay to play.” And while that most often means advertising to get your content in front of more people, it can also mean paying for workarounds. Take follower count, for instance. If your competition has thousands of social followers while you have hundreds, what can…