Without a strategy in place, platforms don’t matter. In fact, the best social media strategy doesn’t start with platforms at all.
The problem is that most people jump right in with social media. Everyone is on it, so you have to be, too. So, you started a Facebook page, signed up for Twitter, posted on Instagram, and you don’t really know why.
This page is for you if you’re new to social media marketing and starting from scratch. Or if you’ve been doing it for a while and want to brush-up your current plan. Or if you are advanced and looking for some easy guides or templates to make the processes easier.
Strategy Guides and Templates
Create a Social Media Strategy in 6 Simple Steps– Whether you already use social media or are just starting, you’ll improve by understanding how to create a social media strategy. Includes a free strategy checklist.
How to Audit Your Social Media– Examine what works and what doesn’t with your social media marketing by performing a social media audit. Includes a free audit template.
How to Build a Content Calendar (Plus a Free Template)– Plan your social media calendar in advance in advance with a content calendar so you don’t scramble to find content to share. Includes a free content calendar template.