• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Move Digital Group

Move Digital Group

Web Design, SEO & Social Media - Huntsville, AL

  • Services
    • Web Design
    • SEO
    • Social Media Marketing
    • Digital Advertising
    • Content Creation
    • Other Digital Marketing Services
  • Industries
    • Attorney
    • Financial Services
    • Healthcare
    • B2B/B2G
    • Nonprofit
    • Events
  • Work
  • Case Studies
  • Resources
    • Blog
    • Marketing Calculator
    • Newsletter
    • FAQ’s
  • About
    • Team
  • Contact
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Planning the Perfect Content for Your Social Media Marketing Strategy

June 26, 2019 By Laurie Heard

So far, we’ve worked through the steps of creating a brand new and amazing social media marketing strategy for your business.

And each step has been paving the path towards completing that strategy. Now we decide what we’re going to put out there (content), which really is the most fun part.

Think of all the different kinds of content you could choose Make good choices, and you will have social media platforms that YOUR CUSTOMERS WILL LOVE!

Planning the Perfect Content for Your Social Media Marketing Strategy

Here’s where we’ve been so far, in case you need a refresher –

Step 1: Set Your Goals

Step 2: Audit Your Accounts

Step 3: Set Your Metrics

Step 4: Do Your Research

Now we’ve reached Step 5: Content!

Steps 1 – 4 really are the start of the perfect plan! Now it should be easy to figure out what content you are going to post on social media.

Ask these questions while looking at the data you’ve accumulated so far. Keep your goals, metrics, and research in mind.

  • What kinds of posts should you make based on the goals? Will posting links to your website drive more web traffic? Do you need to sell more products?
  • Who are you trying to talk to with this content? Is your customer a millennial that works from home or a baby-boomer that is reaching retirement age?
  • Should you post something differently on Twitter than you would on Facebook? How about Instagram? Can you re-use those photos?

To help you visualize this process better… take a look at 7 Social Media Post Ideas with Examples to Fill Out Your Content Marketing Calendar. You’ll find examples to help illustrate the “how do I do this?” based on some common goals.

Another tool you should plan to use is a content calendar template. Our free download-able one is right here ⬇️

Content Calendar

I bet you have lots of ideas (like using video, writing blogs, linking to helpful articles, sharing photos) and a content calendar will give you a way to use them ALL efficiently and effectively.

At this point in the process of creating your social media marketing strategy, the content has probably started to write itself! Which means that you’ve done everything right so far!

Need to see the complete list? It’s okay to read ahead…

Download our FREE “Create a Social Media Strategy in 6 Simple Steps” checklist!

Filed Under: Social Media

Analytics Display Background Huntsville Alabama

Footer

About Us

Move Digital Group • Digital Marketing Agency in Huntsville, Alabama

Services include: Web Design • SEO (Search Engine Optimization) • Social Media Marketing & Advertising • Digital Advertising & Pay Per Click • Content Creation

Contact

Move Digital Group
125 North Side Square
Suite 200
Huntsville, AL 35801


1-256-203-6683
movedigitalgroup.com

Navigation

  • Home
  • About Our Agency
  • Services
  • Read Our Blogs
  • Industry Solutions

Follow Us

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Search

Copyright © 2021 by Move Digital in Huntsville, Alabama   By using this site, you agree to certain Terms and Conditions. Please also see our Privacy Policy.