Targeted Social Ads Outperformed Boosted Social Ads by 291%
Implementing paid strategies on Facebook doesn't guarantee maximum results. Read on to see how Move Digital Group implemented targeted digital ads and outperformed previous boosted posts.
Arts Huntsville's mission is to advance the arts and entertainment industry in the Huntsville region.
Their on-staff marketing manager needed to take a three-month leave just before one of Arts Huntsville's biggest events of the year.
They hired Move Digital Group to take the reins during that time and guide their classic event to success.
Before the ink had dried on the partnership, Move Digital Group began strategizing ways to improve Arts Huntsville's social media presence .
Arts Huntsville asked the Move Digital team to take a look at their social advertisements.
Arts Huntsville favored boosting posts, but they were curious how a more targeted ad strategy would compare.
Move Digital Group developed an advertisement strategy that included targeted ads to maximize ad spend and reach.
In the end, the results were clear. Move Digital Group's strategy blew past the boosted posts.
The two teams decided to compare the performance of three boosted posts from a similar time frame in 2019 to a portion of Move Digital's targeted ads in 2020. By getting specific, the Move Digital team was able to demonstrate that targeted ads outperformed boosted posts in similar circumstances.
Arts Huntsville's boosted ad strategy reached 15,343 people.
Move Digital Group's strategy used a similar budget to double the number of ads purchased and increase reach to 60,000 people.
That's a 291% increase in reach!
Social Media Ad Strategy Comparison:
Boosted Posts vs. Targeted Ads
In 2019, Arts Huntsville boosted three posts about their fall event for a total of $85 and these posts reached 15,343 people.
In 2020, Move Digital Group created six targeted ads about the same fall event for a total of $94 and reached over 60,000 people.
For less than $10 more, Move Digital's targeted ad strategy generated over 3x the reach.