B2B Distributer Generates 4X More Leads with SEO and Ads
SynTech, a business-to-business manufacturing distributor, wanted to dominate the market for the main product they distribute across the United States, Canada, and Mexico. But relying on cold calls wasn’t efficient, and an out-of-date website wasn’t bringing in new leads.
We started with a full digital strategy that included:
- Key brand messaging
- Buyer Personas
- Website KPIs and objectives
- Lead generation KPIs and objectives
- Content strategy, topics, and themes
- Channel strategy
After a complete website redesign by Move Digital Group, the next step in their aggressive digital marketing plan was to make the SynTech brand show up on the first page in Google search for branded keywords. We also wanted to ensure they were at the top of the list for potential clients gathering information about the industry.
To ensure leads came in quickly once the strategy was complete, Move Digital Group created new Google Ad campaigns with both search and video content. Simultaneously, we implemented an aggressive SEO plan to ensure long-term organic traffic. The SEO strategy includes robust content marketing to reach their buyer with the messaging and information they need to receive in order to make buying decisions.
than the previous campaign period