Case Study

Healthcare Social Media Ads Increased Brand Awareness


As North Alabama’s largest ophthalmology practice, The Eye Center in Huntsville and Madison already had visibility, name-brand recognition, and a fair amount of online traffic. 

But despite that, this client knew it needed to increase its brand awareness as a LASIK provider.

The client wanted to increase website traffic, brand awareness, and engagement while acquiring higher-quality leads. They needed a better way of finding and connecting with the right audience.


Move Digital built The Eye Center a social media strategy that included:

  • Key brand messaging
  • Buyer personas
  • Social media KPIs and objectives


Based on buyer personas and brand messaging, Move Digital Group created new Facebook advertising campaigns targeting ideal LASIK candidates in The Eye Center geographic area.

We did advanced audience testing and changed the text and graphics as required. 

In the end, we spent LESS money and tracked MORE ad recall lift (brand awareness) for The Eye Center than their previous agency vendor.


Facebook traffic increased
0 %

Year Over Year

Instagram traffic increased

0 %

Year Over Year

0 %

Ad Recall Lift *

(* People who remember the content of an ad. Industry average = 9%)

Move Digital Group has been an excellent partner for The Eye Center. Each month they measure the performance of our ongoing plan, and we discuss changes we want to make. They take the time to explain their recommendations based on their experience and what they are seeing in the digital world. We can concentrate on our business knowing we are well-represented online.
Tammy Cantrell
The Eye Center