Many businesses struggle to grow their Facebook Page, especially as they launch a brand. Read on to see how Move Digital Group helped one client launch and grow their Facebook Page by 6,000 fans per year.
Challenge
Big Spring Entertainment launched in 2016 as a new company booking concerts in venues across the Southeast.
They knew they needed to utilize social media's reach. Growing a page from the ground up seemed daunting, so they hired Move Digital Group.
We set out to develop a social media strategy that would quickly grow their audience - with the right customers.
Solution
Move Digital Group ran targeted Facebook and Instagram advertisements in the areas with upcoming shows.
As the ads ran, we tested different audiences to maximize ticket sales.
Move Digital Group focused on creating engagement on Big Spring Entertainment's page. Our tactics included hosting contests, giveaways, and actively engaging with fans as they interacted with the page.
We geo-targeted posts to ensure that the users only saw information about concerts in their area. Ultimately, our efforts paid off.
Results
Move Digital collected the results that occurred from the creation of the social media page in March 2016 to June 2020.
Individuals saw a post from Big Spring Entertainment in their Facebook and Instagram newsfeeds 28,713,060 times.
Over 80% of those impressions were due to Move Digital's advertisement strategy.
Move Digital's content plan inspired fans to like, share, and comment on social posts 884,289 times.
Big Spring Entertainment's Facebook fans reached 26,540.
That's over 6,000 new fans each year!