Properly utilizing social media to generate leads can be difficult in the government space. Move Digital Group simultaneously implemented an active social media presence featuring original blogs and downloadables and social media advertising to increase this client's conversion rate by over 40%.
Challenge
Redstone Government Consulting, an international financial consulting firm located in Huntsville, Alabama, wanted to create more qualified leads for their business development team.
Their current social media tactics were working, but they were slow.
They hired Move Digital Group to tackle their lead generation problem head-on in an effort to quicker and more effective results.
Solution
For our client to stand out, they needed a new social media strategy targeting their unique client's needs.
We began their social strategy by researching their specific target buyer and included keywords and sales data.
From there, we created a tactical plan that emphasized their firm culture.
Active social media, blogs, downloadables, and social media advertising would drive lead generation.
Results
The 9-month campaign helped the company reach a wider audience than its original campaign.
Generated 12.5% more leads.
Their conversion rate
for qualified leads
INCREASED by 42.8%.