The Story

One of our clients, a regional attraction and venue, tasked Move Digital with fixing a long-term problem. Facebook automatically created an unofficial location page in their name years ago. As a result, fans were checking in on the wrong page, and the client was struggling to grow their online visibility and in turn, meet their social media goals.

They needed a social strategy targeted to fix the problem and increase brand awareness.

The Solution

Our first step was to confirm a strategy that would drive their valuable check-ins to the correct brand page.

Fortunately, Facebook has a verification process for local pages. This process helps show users which page is the official brand page.

The Success

Immediately the attraction began receiving notifications of check-ins and mentions from visitors.

Our client is now able to monitor customer feedback in a timely fashion, engage with visitors about their experience, and quickly resolve any issues involving their brand.

• 138% increase in impressions
• 129% increase in new page fans

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