Having multiple or fake pages for popular attractions is not uncommon on social media. When this happens, it is important to make sure your brand's page is known as the real page or you could miss out on valuable interactions. Read on to see how Move Digital Group verifying a brand's page led to a 138% increase in customer content views on Facebook.
Challenge
Burritt on the Mountain, a regional attraction venue in Huntsville, Alabama, tasked Move Digital with fixing a long-term problem.
Facebook automatically created an unofficial location page in their name years ago. As a result, fans were checking in on the wrong page. The client was struggling to grow their online visibility and in turn, meet their social media goals.
They needed a social strategy targeted to fix the problem and increase brand awareness.
Solution
Our first step was to create a strategy that would drive their valuable check-ins to the correct brand page.
Fortunately, Facebook has a verification process for local pages. Move Digital Group used this verification process to help Burritt on the Mountain verify their page.
Once users were able to see which page was the official brand page, the results poured in.
Results
After verification, Burritt's Facebook activity took off.
138% more people saw Burritt's content in their Facebook newsfeeds.
New page fans
increased by over 129%.
Why Social Media Experts Matter
After Move Digital Group completed their verification process, Burritt immediately began receiving notifications of check-ins and mentions from visitors on Facebook.
Move Digital Group handled the entire verification process without creating extra work for the Burritt staff.
They are now able to:
• monitor customer feedback in a timely fashion
• engage with visitors about their experience
• quickly resolve any issues involving their brand
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