“Most people do not listen with the intent to understand; they listen with the intent to reply” Stephen R. Covey We talk a lot about monitoring social media. Looking for comments, reviews, and tweets that need a response. Finding ways to make a connection when genuine engagement is a two-way street. Social listening should be…
As a business, being helpful to your customers is a top priority. You want them to have a great experience when interacting with your brand, whether their engagement experience is in-person or online. In the process, you might find that certain customer issues come up again and again. Are there questions that frequently get asked when…
Let’s be clear upfront. When it comes to responding to customers or members on social media, especially difficult ones, you should reply if at all possible. Right now, too many businesses are not responding at all. Or are answering too late, missing the window of opportunity to engage with their customers. Leading retail brands reply on…
Your customers want information. How can you better communicate with consumers? One under-utilized way is through social media platforms like LinkedIn. It provides a perfect place to post information about your professional services business. What’s more? It’s an especially ideal place to reach the highly desirable young professional demographic. Having undergone more than a few…