Marketing team lays out papers and images on page to evaluate if social media is working

Is My Social Media Working?

Is my social media working? That’s an important question to ask. Even more important is knowing how to arrive at the answer. Whether you manage social media internally or contract it out to an agency, there have to be measurements in place so that you know the day-to-day efforts are paying off. And that’s the key to answering…

Clouds

Lose the Distractions to Be More Productive

Ding! New email. Ping! More Facebook comments. Ring! New text message. How can you hope to accomplish anything with such a symphony of activity constantly ringing? Short answer: you can’t. Studies show that constantly switching between tasks reduces overall efficiency. Most task switching only takes a few seconds, like glancing at your cell phone to see…