Individuals are turning to social media for their customer service needs. It might come in the form of a Facebook message or a tag on Twitter, but there is little doubt that customers and members are using social media more and more for a direct connection. Sprout Social found in a survey that 90% of people had used…
“Most people do not listen with the intent to understand; they listen with the intent to reply” Stephen R. Covey We talk a lot about monitoring social media. Looking for comments, reviews, and tweets that need a response. Finding ways to make a connection when genuine engagement is a two-way street. Social listening should be…
As a business, being helpful to your customers is a top priority. You want them to have a great experience when interacting with your brand, whether their engagement experience is in-person or online. In the process, you might find that certain customer issues come up again and again. Are there questions that frequently get asked when…
Let’s be clear upfront. When it comes to responding to customers or members on social media, especially difficult ones, you should reply if at all possible. Right now, too many businesses are not responding at all. Or are answering too late, missing the window of opportunity to engage with their customers. Leading retail brands reply on…
Our client Sam had a problem. His advertising strategy had remained unchanged for years, and ticket sales were not hitting expectations. He had an audience but knew there were opportunities for additional sales. Digital marketing efforts were yielding great results, but we were given just a small portion of his marketing budget to work with. With…
Ding! New email. Ping! More Facebook comments. Ring! New text message. How can you hope to accomplish anything with such a symphony of activity constantly ringing? Short answer: you can’t. Studies show that constantly switching between tasks reduces overall efficiency. Most task switching only takes a few seconds, like glancing at your cell phone to see…
Productivity is a top priority for many business owners. Not only do you want to be more efficient, but you also need your staff to be as well. The digital tools you use can make or break your efficiency. Leaders must ensure that their employees have the resources they need to succeed, and we know you don’t have time…
Is your business actively using LinkedIn? If your goals include lead generation, sales, or lead nurturing, then you should be. Here are five compelling statistics that prove LinkedIn can help your businesses increase leads and improve the lead generation process. 1- 77% of marketers have acquired a customer through LinkedIn Increase your company’s sales by utilizing LinkedIn as…
In your day-to-day life, success is generally easy to measure. If you set out to lose weight, then you know how much weight you want to lose by a certain date. Measuring success in marketing rarely seems as straightforward as achieving a weight loss goal or other daily tasks, which is why it is often…