This guest post is by Dwaynia Wilkerson - Prose & Pens  When you’re running a business, you think about processes, employees, customers and turning a profit.  However, there is a very critical and often neglected component to running a successful business and ultimately turning that profit. It’s communication. Or the lack thereof. Customers are bombarded with information from businesses, but little of it is relevant to their specific needs, fears, or desires.  That’s why they never call and … [Read more...]