Blogging can be a valuable tool for marketing your business. It helps you engage with customers and ultimately, make their lives easier.

If you’re not blogging, it’s time to get started! Or, your company risks getting left behind.

And, considering that companies with blogs produce 2/3 more monthly leads than those without, blogging presents a tremendous opportunity for your brand.

If you need a bit of inspiration, here are four reasons why your business should be blogging.

4 Reasons Your Business Should Blog

1. It’s a way to reach new customers.

Blogging is an easy way to connect with current (and potential!) customers. Every time you publish a blog post, it’s a new opportunity for someone to find your website and learn about your products, services, and values.

2. It helps your search engine optimization (SEO).

Search engines like Google “read” blogs to learn about your website. Search engines love valuable content and will reward you for it by sharing you first when people search for content.

3. It helps beat the competition.

Blogging helps you stay ahead of the curve. To be successful, you have to stay on top of news and your industries trends. And when people see you sharing this know-how, it helps you crush your competition.

4. It helps you become an expert.

A blog positions you as a subject area expert and local thought leader. Your customers will look to you as a reliable resource for information, then come to you when they need your products or service.

 

The bottom line is that blogging provides additional opportunities for customer engagement and is a natural fit for most businesses digital strategy.

Make it a priority this week to write one blog post and schedule out time to write additional posts in the next month.