Facebook has been in the news a lot lately.
Even with all of the headlines, people EXPECT your business to have a Facebook Page.
If you are on the fence about putting your business on Facebook, or if your page is dormant, now is the time to get in the ballgame.
Personally, though, don’t you LOVE Facebook groups right now? You might even belong to a bunch, just like me. Maybe you should skip the page and take your business straight to a Facebook group?
Not so fast!
Why Your Business Should Have a Facebook Page
\According to Facebook, the difference between a page and a group is:
- A page is a brand’s public online presence.
- A group is a space for people to discuss ideas around common activities or interests in a safe space with moderation availability.
The goal of a page is to promote your business and bring awareness to your products and services. The goal of a group is to foster a community around a common theme.
There are other benefits to having a Facebook page for your business. They include –
- Page Insights
Facebook’s Insights is where the data lives… like how many people have seen your posts, how many new “likes” you have and how many people have clicked on a reaction to a post (thumbs up, heart, mad face, etc.). It shows you which Facebook posts are working… and which aren’t. It tells you a lot more about your audience than the data available for a Facebook Group.
Facebook advertising allows you to reach more people with your message. Plus it’s the right people because you targeted with a custom audience. The only way to advertise your Facebook Group is…. through a Facebook page! Didn’t see that coming, did you?
Installing apps on your business Facebook Page allow you to customize your page to meet your business needs. We use apps like Emma to capture emails for our weekly newsletters and Woo Box to run giveaways for our clients.
What else can you do to make your Facebook page work for you in a way that makes it essential?
- Contact and business info – List your website, hours, and contact information so customers can get in touch quickly. You have a real chance to stand out if you provide easy avenues for your customers to get in touch.
- Customer support – Customer support is one of the main reasons people visit a business Facebook page. Have a plan in place for dealing with questions, comments or complaints. We have a few suggestions on just this topic (click here to read).
We love groups, but put that thought on hold until your business page is meeting goals and achieving results.
READ MORE: How to set up a Facebook Page